CRM is the foundation for promoting and selling any product. The main purpose of CRM is to manage things such as customer databases, customer interactions, and everything else associated with your customers, leads, and satisfaction.

Innovative organizations realize that modernizing business operations can benefit products at all stages of their lifespan. Business tools, such as product catalogs, are being transformed into digital catalog formats and platforms to take advantage of these opportunities.

The advantages of digitizing product catalogs are obvious and nuanced. Implementing a digital catalog of products can provide immediate value to many business leaders.

By updating products, pricing, availability, imagery and other details in real time, you can avoid the costly and time-consuming process of printing and distributing a print catalog. This also reduces the need for creating and distributing samples, swatches, color palettes and other tools and accessories that enable the specification and sales process. By providing a central location and single source of truth for all product information across business units and for consumers, you can leverage the data from a digital product catalog to create new sales channels and experiences.

What Is a Digital Product Catalog?

An organization’s digital catalog contains important information about the products it sells. Easily accessible and up-to-date information about products is available for employees, customers, manufacturers and distributors through the website.

The data contained in a digital product catalog can be utilized in many different ways. Customers can interact with, personalize, and buy products more easily with the help of a configurator, for example. With the right customer relationship management (CRM) tool, complex products can be sold in a shorter sales cycle, they can be more satisfying to customers, and they can generate a higher return on investment.

Value Chain Efficiency and Growth with Digital Catalogs

As the value chain progresses, stakeholders benefit from different components of a digital catalog.

The following solutions explain how users can benefit from a CRM digital catalog feature.

• Create categories and subcategories.
• Upload images for each product or service.
• Create package estimates to be created when product/service is submitted.
• Convert all to estimate/invoice.
• Take payment on the go.

With the CRM Runner digital catalog feature, you can create digital catalogs of your products and showcase them visually for your clients. By clicking on catalog products, a full estimate will be generated and you can close the deal or send it to the client.

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