The reporting tools of CRM Runner empowers business leaders and other decision-makers to swiftly and easily access the information they need, exactly when they need it. The reporting feature places a significant amount of information at your fingertips, and this information can be analyzed to produce valuable insights into not only customer interests, but also profitability, pipeline effectiveness, goal progression, sales-conversion rates, and more. CRM Runner’s reporting functionality is designed to automatically quantify valuable data as it is received.