CRM Runner's Automation feature empowers you to automate your business processes with its "If This Then That" functionality. With this feature, you can set up triggers and actions based on specific conditions, enabling the system to automatically send SMS or email notifications to customers or employees. You have the flexibility to define conditions that must be met for the automation to take effect, ensuring targeted and relevant communication. Additionally, you can specify the timing of the triggers, whether it is X minutes, hours, or days before or after the event, allowing for precise automation of your business flow.