Wedding guides are a fun business!  These guides make contacts with wedding businesses such as photographers, DJs, venues, banquet halls, gown designers, bakers, caterers, party planners, travel agents, hotels, and more.  Why?  Because planning a wedding is hectic no matter how you cut it!  These guides offer brides and grooms information that they need to plan a wedding of their dreams.

These guidebooks, however, can be run by professionals or companies that are pretty competitive.  What unites them?  Well, for one, their love of serving brides and grooms-to-be in the wedding planning industry.  Additionally, something that all of these unique firms should do to find success in their industry is invest in CRM Software for Wedding Guide Publishers.  It’s a small detail, but one that can definitely help grow any wedding guide publisher business, especially considering the need to manage both vendors and customers.

Vendors:  This type of work requires close relationship management with the various vendors across a local or national (or international) wedding industry.  You have to maintain contact with all types of professionals from photographers to wedding cake bakers to DJs to provide the music that keeps the people dancing all night long.  How can you manage so many relationships with a spreadsheet, a notebook, or a rolodex?  Not easily – that’s for sure!  What is the best way to manage vendors, then?  Why, try this:  CRM Software for Wedding Guide Publishers.  This software allows you to keep a database of all the vendors, past and present.  Perhaps even future.  You can send messages by email, phone, or even text (SMS MESSAGE) by logging into your CRM Software for Wedding Guide Publishers, typing a quick message, and hitting send.  It’s as easy as 1-2-3.

Customers: In the wedding guide business, you don’t only manage your vendors, you manage relationships with customers, too.  People may want to ask you for more information or to sign up for your newsletter or email blasts.  This is such an important part of the equation.  When it comes to the wedding guide business, your vendors will want to know specifics on readership.  They want to know their reach.  If you can guarantee X number of readers through in-print or email or mail, they will be happier to work with you.  The customers, too, are looking forward to access to quick information.  They love updates on the latest deals, steals, and promotions when it comes to these vendors.

Running a wedding guide business is no piece of wedding cake.  It takes hard work, organization, and foresight.  If you know are serious about your business, you need CRM Software for Wedding Guide Publishers.

CRM RUNNER offers CRM Software for Wedding Guide Publishers.  Contact us today for a free trial.