When most people think of CRM, they think in sales terms. But while sales are the function that tends to drive most CRM implementations, the marketing department shouldn’t be overlooking.

Increased lead quality, increased efficiency, stronger customer relationships, increased communication, lower costs, and increased customer content can be achieved by CRM. Here’s why marketers need to ensure that they’re a key part of the CRM implementation conversation.

1. It strengthens the relationship with sales professionals

Salespeople who are confident in the leads they receive from marketing tend to follow those leads up rapidly – around a day is the ideal for most organizations. Thus, simply managing the leads through the process from marketing to sales gives confidence to the sales team in the leads meaning they are followed up faster and are therefore more likely to convert.

It allows salespeople and marketers to see the sales pipeline easily, allocate tasks between departments, and manage marketing and sales campaigns effectively. Architects CRM Software can underpin sales and marketing alignment.

2. It lets you profile customers based on the value

Successful marketing depends on the customer’s understanding. CRM allows you to extract meaning from your database and apply your marketing with insight; explicit customer information that helps with the purpose and effect you join the marketing dots.

CRM allows you to do value-based segmentation, by looking at customer groups about the revenue they generate and the costs of establishing relationships with them.

3. It integrates with and enhances your email marketing

According to Research, relevant emails drive 18 times more revenue than broadcast emails. Little wonder e-mail marketing driven by CRM is such a popular tool among marketers with 89 percent saying the e-mail was their primary channel for lead generation.

CRM lets you deliver the right message at the right time to the right person – and that leads to greater return on investment.

4. It lets you automate some of your marketing

Automation through Remodeling contractors CRM Software makes your marketing far more efficient and effective. Automatic code generation, for example, that captures online data, automatically inputs it into your CRM, and allocates leads according to workflow rules, reduces the scope for error, and optimizes marketing and sales resources for optimum results.

5. It allows you to track performance

It automatically tracks campaign metrics as new customers acquired, customer attrition rates, cross-sell rates, up-sell rates, and an average number of transactions. This happens in short, self-educational cycles, driving your campaigns ROI up. You can pull up reports or create ongoing dashboards by pressing a button, where you can track the progress of your leads in the sales cycle and see how marketing affects pipeline and revenue – in real-time. This allows you to repeat successful initiatives, stop using unproductive lead sources to waste resources, and build a virtuous feedback loop.

CRM Sales? Naturally. But the profound and actionable insights your CRM provides – real-world, real-time information that will load and boost your future sales is surely a reason enough for marketers to make CRM a priority.