Construction companies are shaping their customers’ perception of their business at every stage of the bidding process. When it comes to proposals for competitive construction businesses, the aim should be to deliver value and build trust continuously.

One way to achieve these goals for forward-looking construction companies is by using Customer Relationship Management (CRM) software. Beyond contact and sales pipeline management, CRM is an important tool for estimators to reference previous winning bids, pull a variety of resources together and remain in front of decision-makers. Studies show that construction companies can decrease their time-to-close new business by nearly 43 percent with CRM. Steel Studs and Drywall contractors CRM Software helps in moving bids effectively forward, while also laying the groundwork for a successful project.

What is CRM Software?

 Customer relationship management (CRM) encompasses quite a bit. In general, CRM refers to the processes, procedures, and technologies used throughout the consumer life cycle to create, maintain, and handle customer data and interactions. The aim is to strengthen customer relationships, improve customer complaint responsiveness, identify patterns in customer behavior and taste, and allow the company to develop the credibility as a trusted partner in matters relating to its products and services.

What are the Benefits of CRM Software?

 Now that we’ve gone over what is customer relationship management software, you might be wondering what it does for the drywall contractors.

1. Contact, Task, and Schedule Management: CRM software will organize an end user’s contacts, tasks, and schedule based on what’s been entered into the system. Certain solutions streamline this by allowing contact importation from third-party software, webmail clients, or via third-party calendar sync. Tasks can be created and assigned to and from other team members; they will be organized and prioritized by deadlines by the CRM. Much of this data can be exported in reports, too.

2. Automation of Routine Actions: Steel Studs and Drywall contractors CRM Software can be configured to greatly reduce the number of clicks required to perform routine but essential functions. On the basic end, this includes record updates, task creation, and assignment, report creation, email logging, or sending notifications. On the more complex side, this includes configuring data or process integration so an update in one type of software, such as billing, will update the master data contained in the CRM. This reduces the need for redundant activity simply to keep the data fresh.

3. Activity Tracking: CRM software can monitor end-user activity and update the activity in a feed. The activity feed keeps team members and managers in a department on top of what their colleagues are doing, whether for collaboration on shared projects or managerial oversight and process alignment.

4. Data management: Advanced CRM systems provide the ability to merge customer data into a single ‘ master copy ‘ from multiple unconnected repositories. This will be the real-time data that other applications call upon. Good data management benefits from training and reinforcement, effective implementation and alignment of CRM with other applications, and the introduction of data analysis solutions.

5. Personalized customer engagement: Businesses that successfully incorporate, implement and maintain their CRM system, on-board staff, and practice proper data management will be able to utilize a growing body of customer data to personalize communication on every channel for all interactions. From generating, nurturing, qualifying, and scoring leads, to guiding leads through the sales funnel and managing the post-purchase experience, your customer data will become an actionable asset critical for meeting and surpassing customer expectations.

CRM Software can play a significant role in increasing the revenue of Drywall contractors in the construction industry. Understanding the needs of clients and managing the team effectively and efficiently is all CRM Software can do for you.