Companies have business-facing processes and customer-facing processes. Business-facing processes indicate those that help a business run efficiently, such as planning and budgeting, etc. while the customer-facing processes include marketing, sales, and customer service.
A customer relationship management (CRM) software primarily focuses on the customer-facing processes and streamlines them in terms of meeting the customer needs.
In the marketing process, customer segmentation, campaign development and execution and project or event management are included, whereas lead management, account management, pipeline management, cross-selling and upselling and activity management come under the purview of sales processes and the customer service process includes request management, service tracking, escalation or prioritization, SLA agreements and account inquiries.
In a CRM System, the whole process triggers at a lead, the name of someone or a potential customer you think you can sell something to. Generally, a lead is generated (or you may say born out of) through filling out a web contact form, providing a business with their contact information and showing interest in the business.
Once the lead is put into the system, it is rolled out into the sales process. It is the CRM system that reminds the sales person to call at an agreed upon time. Every time the salesperson schedules interactions with the prospect, the CRM system records it, even if someone else ends up talking to the prospect. Simply put, CRM monitors and tracks all lead management activities and what is said and done.
From lead management to customer support, the CRM system can automate the whole flow. At the same time, CRM system keeps records of all contacts’ history, to enable them view the information to get better understanding of how to provide better customer assistance. And, this can then be reflected into improved customer satisfaction.
So, can you choose any CRM System?
The answer is NO! In fact, not all CRMs serve the same function. Based on your business goals, you can choose a CRM that provides the specific set of tools you require for your sales, marketing and customer support requirements. But, there are also CRM Systems that offer end-to-end solutions for sales, marketing and customer service. CRM Runner is one of those CRM system providing built-in business solutions.
Key Benefits of CRM Runner:
- All-in-one business management system for field service and office management
- CRM database to align your support team’s action with automated responses for a seamless experience
- Provide 24/7 support
Do you want to learn more about CRM Runner to determine whether it is right for your business goals or not?
CRM Runner, the #1 CRM system for field service and office management, offers end-to-end business management solutions. It helps automate business management processes, and streamlines and synchronizes varied business activities, such as task creation and assignment, generating new leads and monitoring sales performance, GPS tracking, invoicing, automating marketing processes, and so forth. CRM Runner is built to empower its users and equip their business with solutions to accelerate sales, marketing, service and operations.
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