CRM systems are helping small businesses streamline daily tasks through advanced technologies to interact with their customers better and improve business relationships. In addition to offering small businesses marketing tools that are more personalized and more effective, CRM and email marketing help generate leads and nurture existing relationships. By using CRM email marketing, you can keep your business top of mind for both B2B and B2C customers.

CRM email marketing systems set themselves apart from traditional email systems because they enable small businesses to focus more on their individual clients and recipients. In the past, batch-and-blast emails were sent into the void of the internet and you hoped they would be opened. This method has proven ineffective over time. Small businesses’ communication standards have been streamlined by combining CRM with email marketing by helping business owners write a well written, well-placed email, thus increasing the likelihood of the message being opened, read, and acted upon.

What is CRM email marketing?

By leveraging CRM tools in email marketing, CRM email marketing software enables prospects and clients to receive more personalized and direct marketing. CRM marketing allows you to create powerful email marketing campaigns with your target audience when you manage a small business. In order to achieve your overall goal, you should include a call-to-action (CTA).

With CRM email marketing software, small businesses can quickly, easily, and cost-effectively communicate with customers by tackling timing, frequency, tracking, and optimization issues. By contacting leads during the appropriate stages of their sales journey, an email CRM system can automate the flow of leads through the sales pipeline. CRM caters to sales-accepted leads, opportunities, and closed deals, while marketing automation is dedicated to raw, viable, nurtured, active, and marketing qualified leads.

CRM Runner can help you with Email Marketing in following ways:

  • Create high-converting email campaigns with ease using different templates. Utilize the drag-and-drop interface to customize templates to meet your specific needs.
  • After successfully sending a message, follow-up messages can be scheduled.
  • Emails can be easily distributed by creating group lists.
  • By repopulating lists previously used, you can nurture prospects automatically.
  • You can modify the text color, fonts, and also attach images to make the email more appealing to customers.
  • Convert your email campaigns.
  • Schedule mass emails to be sent to a targeted audience.
  • Communicate with your clients in various stages of the sales funnel by tailoring your email messages to the company’s interests.
  • Allow the system to grow your business in the background while you run your business.
  • Keep in touch with your customers frequently to keep them informed about your brand and ensure they return time and time again.
  • Send your customers an email when you’re ready.

Want to experience the combined power of CRM and email marketing? Let’s schedule a talk.