Nowadays, companies are rapidly implementing technological solutions. That means your products and services are becoming more competitive than ever before. Using a sales management software at this point will not help since your competitors are investing in platforms that provide end-to-end sales solutions.

Now, if you are wondering about the best sales management software, you should look into the features and benefits of CRM software.

CRM Software lets you do much more than just streamlining your sales management process. Here’s a rundown of the amazing features of CRM software that make it better than a sales management software.

Let’s start!

Your Best Customer Relationship Management Software

With CRM software, you can get a 360-degree view of your customers which isn’t possible with legacy sales management software. As a result, you can keep track of customer behavior and leverage the customer database to deliver unparalleled customer experience just like the best CRM software for sales. Hence, you don’t need to rely on a separate CRM platform or customize CRM software to engage your customers better and increase the customer retention rate.

Improved Customer Buying Experience

CRM software is not just focused on the selling process but also helps streamline the buying process. It allows you to automate the entire sales process and transform the management of your sales without any problems. By delivering a great buying experience, the sales cycle can be shortened, the conversion rate improved and critical consumer metrics tracked.

Efficient Quote Management

Not all solutions for sales management possess a quote management feature. Due to this, many companies have to invest in a quote management software to automate their quote making process. However, with CRM software, you can also make custom quotes and save time to focus on engaging the customers better.

A Complete Sales Management Solution

Forecasting Sales

Forecasting sales just got easier and better with CRM software. Unlike a sales management software, CRM software enables its users to have a proactive sales approach and leverage the customer data to come up with better strategies.

Collaborative Selling

CRM software for sales helps its users to be organized and stay on top of all leads and sales data for better decision making. Moreover, it helps all stakeholders to be on the same page and streamline the sales funnel while providing the best solutions to all customers.

Reporting and Dashboards

CRM software will help improve your decision-making with personalized CRM dashboards and robust reporting. Not all solutions for sales management possess a quote management feature.

Seamless Integration with Third-Party Applications

Most sales management software allows for limited integration with other applications, creating obstacles to delivering the best customer experiences. However, CRM software integrates seamlessly with software and applications from third parties so that you can hit the ground running through a unified platform and focus on building meaningful customer relationships.

Now, your sales executives will have all the information required about their customers and the expected time for their product renewals. This also helps create a renewal pipeline so that your sales reps can engage the customers at the right time and be proactive in securing the renewals.  Additionally, this unique feature in CRM software makes it extremely useful for businesses that specialize in some service or sell a product on a renewal basis.

The Bottom Line!

CRM software is your best bet when it comes to finding the best sales management solution. It allows you to shorten the sales cycle, improve the sales management process, track customer behavior and deliver the best customer experiences.