Planning an event is anything but easy.  There is so much to consider:  You have to please the client and the guests, you have to recognize objectives and then make sure they are met.  If your client does not have a strong list of demands, you have to help carve out the ideas from thin air.  If they do have a strong list of demands, the odds aren’t in your favor either.  If anything goes wrong or differs from the original vision, hell is to pay!  Of course, nothing goes 100% as planned when creating an event.  What will you do when the caterer cancels or the decorations you order aren’t up to snuff?  Event planning simply isn’t for everybody.  It can be stressful, difficult, and thankless.

CRM Software for Event Services can’t change all of that, but it certainly can make event planning a little easier, especially in obtaining, maintaining, and retaining clients.

Planning an even takes coordination, organizations, grace, empathy, vision, imagination, creativity, and more.  It also requires staying on the ball.  Computers cannot help you much in event planning by giving you a sense of vision, but they can handle logistics better than humans because they don’t forget we like do.  If you can automate parts of your event services business, you will find yourself with more time and energy to focus on what makes you stand out as an event services company.  That’s the power of CRM Software for Event Services.

CRM stands for Customer Relationship Management.  Software refers to the computerized application that replaces many tools and hours of work.  CRM Software for Event Services provides the following perks:

• Calendar tools. One of the worst-case scenarios in event services is a double booking.  The pain of having to tell a client no after having already said yes is one that nobody wants to encounter on a regular basis… or ever.  If you have your calendar organized electronically, this is a lot less likely to happen.  If you keep paper calendars, there is a chance that somebody within your organization will make a promise they can’t keep.  Save the date is right.  Be sure your calendar is up to date and ready to go when you use CRM Software to track meetings, events, appointments, and more.
• Uptown, downtown, to the suburbs and back.  Event services companies work in a lot of places.  They have to be able to identify clients quickly.  They also have to know where they’re going and how long it will take them to get there.  When event service companies use GPS tools, they will be a lot more efficient.  Imagine being able to make recommendations while looking at a map in the software you use for everything else.  How’s that for a timesaver?
• On-the-go functionality. In the field, in the community, you have to present yourself professionally.  From checking on records, to finding a vendor’s contact information, CRM Software takes the entire office with you when you’re out on the road.  For event planners and event services, this is important!  When the sound guy doesn’t show up on time, you have to find that number in a jiffy.  You might even have to find a plan b.  When you have access to al your records at your fingertips, you won’t feel so overwhelmed when disaster strikes.

The list of tools goes on and on.  To learn more about the value of you CRM Software for Event Services, contact CRM RUNNER today.  We are here to help!