One of every organization’s most significant tools in the toolbox is its CRM software. But, most companies still aren’t getting the most out of their CRM apps.

Even though everyone realizes the importance of CRM, using its full potential still eludes most enterprises. You see, even though most CRM tools are powerful enough to manage just about every aspect of your customer relationships, they end up being used as nothing more than a very expensive phone directory. This is a shame because they are capable of so much more.

To help you improve your customer relationship management, and utilize the full power of your CRM software of choice, let’s take a look at some of the most effective CRM tricks every entrepreneur should use.

1. Choose the Right Social CRM Tool

Social media is huge when it comes to customer relationship management. It’s a place where your customers can talk about your brand and its products with others, which can either help or hurt your reputation. This is why it’s so important to choose the right social CRM Software for entrepreneurs for your enterprise so that it can stay on top of its customers, proactively engage with them, and learn more about their pain points and needs.

2. Sync Your CRM with Your Calendar

Yes, almost all CRM tools come with their calendar feature, but if you’ve just purchased a CRM platform, you’ll need a lot of time and effort to manually transfer all of the important calendar dates and client-related meetings to your CRM. This is why you should always opt for a CRM platform that enables you to automatically sync all of your relevant dates.

3. Make Sure Your Data Is Accurate and Up to Date

You may have the most expensive and powerful CRM tool out there, but it’s only going to be as good as the data inside it. This means that the data stored and used by your CRM should not only be accurate but up to date as well. Now, it’s not easy keeping track of all that data and updating it every single time there is a change, which is why you should set up a process through which you will be able to add new data, remove obsolete emails and information, as well as flag those which are invalid or erroneous. CRM Software for small businesses is the best suited for these purposes.

7. Go Mobile

You might also want to consider getting a cloud-based CRM that works well with mobile devices. This would enable you to access the data from any device, regardless of time and location. If your sales reps are especially dynamic and they spend most of their working hours outside of the office, this can work well, as it will improve their productivity and enable them to access and enter customer information on the go. They would be able to manage entire projects using their smartphone or tablet and spend much more time interacting with customers out of the office.

CRM software has become so powerful and complex that it can pretty much do anything you ask of it.