In a world of competition and fast-talking, getting a referral is like striking gold.  That is especially true if you run a business.

CRM Software for Referral Service isn’t hard to come by these days, luckily!

If you run a business, you know the value of good referrals.  There are many ways this appears today:

• “Tell your friends!” It is common for small businesses to ask a “favor” of their customers.  They say, tell your friends you liked our pizza/muffins/computers/legal services, etc.
• Friends and Family Discounts. Companies like to make people feel like they’re included.  Some big-name franchises use the technique of friends and family discounts to drive business.  The process is simple:  you make an “off the menu” discount and tell your employees they are free to share it with whomever they want.  The referral happens almost  To make this work even better, remember to make the campaign seem like a secret.  Don’t post it on company social media.  It is okay for the person making the referral to do it, though.  It seems more authentic.  Years ago, a famous mall brand made friends and family discounts on black and white copy papers.  The poor quality of the ad made it seem like a behind the scenes deal was going on, and people definitely responded positively!
• Share Culture. We love share culture today.  Convince your customers and contacts to share updates on your business.  Perhaps they can leave a positive review on the internet.  When somebody says “I need a mechanic,” don’t you want one of your loyal customers to tag your business name in the comments?  That’s share culture in action.
• Discounts Galore. This is an older tactic, but it still works for some businesses.  When a lead decides to buy, you can offer a discount if they agree to list contact information for x number of referrals (often one or five).  You can then contact these referred leads.  Sometimes the mention of their friend’s name helps bridge the gap between “no thank you” and “tell me more.”

But how do you know these schemes are even working?  You need to use CRM Software for Referral Services.  Look for CRM Software that tracks referrals.

Even better, look for software that expands your reach in many ways.  If you can email your customers, send your customers text messages, and track referral success, your business may grow faster!

If you are looking for a way to build a business based on referrals, relying on CRM Software for Referral Service is the way to go.

To give it a try, contact CRM RUNNER today.  Tell them the blog referred you!