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We love our customer service representatives, except when we don’t.  What separates a good one from a bad one?  Well, a lot of things, actually.  For instance, customer service representatives who are popular with customers and well-liked by bosses are friendly, courteous, and efficient.  They do not get mad.  They do not waste time.  They take nothing personally. They show up to work, make their calls, help their customers, and go home.  That’s the kind of positive attitude that customer service representatives need to have if they want to make it in the game.   If they are rude, short, or unproductive, they simply won’t make it very far.

Now imagine you have a whole department of customer service phone operators.  Not every operation is a one-person job after all, is it?  No, not at all.  In fact, most departments have at least two employees or more.  The attitude of the group as a whole can make or break a business.  If people call to complain or to place an order, and the person on the other line is rude, well you can forget about making it onto the cover as Forbes magazine as anything other than an example of what not to do.  That’s because people become repeat customers with businesses they like!

For example, if Customer Katie calls a customer service person, and the order is taken with a friendly staff member, she will be happy.  She will place another order.  She will tell her friends.  She may even post it on social media.  But what is it that Customer Kate is so happy about?  Well, professionalism for one. Efficiency for the rest.  She was able to get done what she wanted quickly and easily.  That’s worth posting about on social media.

What makes a successful representative is Customer Service Phone CRM Software.  When the job is easy, the representative is friendly and happy-go-lucky.  When it is slow to load or doesn’t function correctly, they get mad and pass off that bad energy to a customer.  In other words, for the interaction to count, the Customer Service Phone CRM Software has to be good.

The benefits of Customer Service Phone CRM Software are numerous.

  • One-click dialing using VoIP (voice over internet protocol)
  • Internal chat. Sometimes you need to contact a manager. A quick chat box helps.
  • Customer notes so you can log complaints and comments in real time.
  • Ability to process orders as they come.
  • Ability to generate invoices and quotations using a customizable template.
  • Marketing tools like landing page templates and email blasts
  • A sales funnel feature to ensure the customer leads are routed to the best team member for the job
  • GPS features – see where you customer is to estimate mileage, shipping, or delivery

There are so many reasons why Customer Service Phone CRM Software makes sense.  To learn more, contact CRM RUNNER today.

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