Seminar Promotion CRM Software is the tool seminar planners need to stay on top of the industry.

Planning seminars is an interesting assignment.  For some, it is more than a task; it’s their whole career.  Whether they work as a speaker or an event planner, a seminar event is always a big deal.

The market for this type of work is always in flux.  Sometimes people are very eager to attend a seminar.  This is true when there is extreme interest in a topic and plenty of money to fund attendance.  Sometimes people seem to want to skip out on seminars, conferences, and other forms of professional development.  Why?  It just doesn’t make sense to attend.

To stay ahead in this industry, you have to be assertive, organized, and well-informed.  Seminar Promotion CRM Software has you covered.

1. Assertive – Being assertive in sales is hard for some people. There are people in the business who are passive.  They hope clients visit their websites.  They hope somebody asks them for help.  Although that is one way of doing business, it is not always the most effective.  On the other end of the spectrum, there are people who are too aggressive.  They send an endless string of pitch emails so that the receiver feels like they’re being “spammed.”  These aggressive sales types call a lead on the hour every hour until they get the answer they want to hear, “yes.”  Being assertive falls somewhere in the middle.  You have to be polite, fair, and honest.  You have to be firm (but not forceful).  Don’t take “no” for an answer, but don’t upset the wrong people either.  That’s the sweet spot.  CRM Software helps you reach success by sorting leads using a sales funnel.  If you have passive leads, maybe you send them a monthly email.  The message is “hey, we’re here if you need us.”  If you are more assertive, you may follow up with a phone call.  Seminar Promotion CRM Software can make this tracking easy.
2. Organized – You cannot afford to appear unprofessional or disorganized. Use the CRM Software to manage projects, calendars, to-do lists, and more.  When you use templates for estimates, invoices, and contracts, everything is uniform.  In other words, this software makes it look like you know what you’re doing.
3. Well-informed – Appearing knowledgeable is important in the world of seminars. If you don’t know what you’re talking about, why do people want to attend your silly seminar?  If you are stomping your feet saying “my seminar isn’t silly!”, then you’re in luck.  CRM Software makes it easy for you to communicate your expertise with leads, customers, and past customers.  This keeps the interest in your business going.

Three things a seminar promotion company needs to be are assertive, organized, and well-informed.

Count on Seminar Promotion CRM Software to help with that.  Better yet, count on CRM RUNNER.  Contact us today to give the software a trial.  It’s free to try!