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Despite the rise of social media and network marketing, email remains the most important marketing tool. The number of email accounts far outnumbers the combined number of Facebook and Twitter accounts. Not to mention that total searches on Google, Bing, and Yahoo account for only 1.1 percent of total email traffic. This is primarily due to the fact that email is the most effective tool in sales, particularly in lead generation.

An email has a 50% higher rate of generating qualified leads when compared to other mediums, and it is the preferred source of business communication for more than 70% of consumers. To take this capability to the next level, businesses can integrate their email provider with a CRM. Integrating your email to the best CRM software will provide you with a resource to track all email activity, identify what messaging gets the most responses, and automate your process.

Integration of email marketing providers with a CRM provides numerous additional advantages. Here are five reasons why you should think about a unified solution:

Comprehensive Return on Investment

The integration of CRM and email can enable you to calculate the true ROI of a campaign. As an example, consider the evaluation of the value of marketing at a trade show. After importing trade show leads, you will be able to track all email interactions from start to finish, allowing you to determine the return on your investment. You can also figure out the best time to reach out and the messaging that gets the most responses.

Improved Sales Visibility

The payroll CRM email integration provides sales agents with real-time visibility into the behavior of the customer/lead or prospect. It reveals information such as which prospects opened emails and clicked through data, allowing agents to be more knowledgeable when making sales calls. This enables sales agents to tailor their calls to prospects’ interests and what is on their minds.

Data integrity

When email activities are automatically logged, sales management can have confidence in their CRM data. The same is true for Sales Agents, who can always stay up to date on all leads and know when to reconnect. Sales agents will also be able to use email templates to ensure that they always use the most effective messaging. This ensures that contact information is always up to date for the next campaign.

Increased Responsiveness

A CRM solution with email integration plays a significant role in improving customer satisfaction by significantly reducing response time. By displaying important customer data such as contact information, touch-point history, and more alongside the email, the integrated system can reduce response time. This capability enables agents to respond to inquiries as soon as possible in order to improve the customer experience, rather than referencing the customer information in one application and then switching to email.

To find out more benefits of CRM integration with email, reach out to us today at info@crmrunner.com. Call us at 877.590.0040.

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