Maintaining good customer relationships is the cornerstone of every successful company, but the process of managing and tracking customer relationships within a company was at best fragmented and time-consuming in decades past. In filing cabinets and spreadsheets, companies can store physical customer data.

Not only did these customer-data storage methods involve a lot of manual work, but they also meant that the data was not properly distributed throughout the company (for example, between sales and marketing departments), often leading to missed business opportunities.

What Does a CRM Do?

The best CRM Software lets marketers and salespeople manage and analyze relationships with actual and potential customers of the company at the most basic level. It allows tracking of every interaction with the company and gathers customer information. This way, when speaking to a customer, the marketer always knows who they are and sees their history with the company. This makes the interaction more personalized, increases the chances of conversion, and fosters trust and loyalty among customers. The CRM software takes care of certain processes — it can provide repetitive tasks for marketers to automate, sets reminders for important events, and display alerts if things need attention. Some CRMs also offer analytics capabilities that allow you to track the effectiveness of various marketing efforts to generate leads and conversions. CRM software, in combination with marketing automation, provides sales and marketing teams with a set of tools for managing all sales and marketing funnels, from lead qualification to managing, forecasting, and deal closures. A combination of marketing-automation (the top funnel) and CRM (bottom-funnel) functionalities involve end-to-end sales funnel management.

Here’s a list of functionalities typically offered by our CRM platform:

Lead management: A CRM Software tracks the company’s leads, allowing marketing teams to enter new leads into the system (automatically or manually) and to track and analyze data about them.

Marketing automation: The system can automatically send customers marketing emails at times set by the marketer, or publish social media posts according to a schedule. Marketing automation aims at keeping sales leads engaged and helping to turn them into paying customers.

Sales automation: CRMs can track customer interactions and automate selected sales cycle business functions needed to follow the leads and attract new customers and get them.

Workflow automation: CRM systems help companies optimize processes by streamlining mundane workloads that enable workers to concentrate on creative and higher-level tasks.

Analytics: CRM solutions can offer integrated analytics tools that provide insights and help boost the rates of customer satisfaction. A marketer can analyze the data, and thereby create targeted campaigns. CRM analytics help tracks the attribution and gives insights into the quality of customer experience.

Individualized customer experiences: You can also use a CRM to create customized and consistent experiences across various marketing channels for your potential customers, which may help to increase conversions and increase brand awareness.

With a good CRM software, you can expect that your organization will be ready to grow by closely reflecting its processes and seamlessly integrating with existing systems.