In recent years renewables have emerged from R&D to form a growing business sector as the drive towards decarbonization and the deployment of renewables accelerates – with new businesses joining the sector at an increasing pace.

Customers are the lifeblood of any business. Without customers, a business will fail. Yet a business’s success depends on the relationship you have built with your clients. It is about trust and loyalty. So maintaining the relationship is essential. It is here that Customer Relationship Management (CRM) is required.

CRM places all information about customers in one cohesive unit. All customer details, including their history with your business, reside next to a list of your deals. The emails, notes, and appointments you get live under one roof. When you have only a handful of customers, interacting with them is easy. But as they multiply, you need a Renewable Energy contractors CRM Software that takes care of all this for you.

Why would Renewable Energy Contractors need CRM? 

Small businesses are rapidly adopting new technologies from operations to sales, in all aspects of their business. Contractors with their remote work and depending on technical specifications and precise measurements are an established industry for new technologies to be implemented. CRM software represents a new way of managing this business to get consumers working and tracking. The advantages of standardizing the sales process for an organization and gaining insight into all aspects of the bidding process can provide a real and immediate return on investment.

Benefits of using CRM software for Renewable Energy Contractors:

1. Enhanced relationship with customers

Its journey is captured in the CRM from prospect to customer. These insights put you in a better situation to identify people, their needs and how your business can work for them.

2. Lesser data entry

CRM helps you to automate mundane tasks such as generating contacts from signup forms and sending welcoming emails to new prospects. Spreadsheets require data entry; CRMs minimize the entry.

3. Better communication

The Renewable Energy contractors CRM Software becomes a single source of truth for every member of your team. No knowledge discrepancies, no back-and-forth — the customer listens to your company with a clear voice.

4. Healthier pipelines

Being able to visualize the pipeline enables the proactive prioritization of deals for you. The pipeline, therefore, stays clog-free, so you remain committed to the bottom line.

5. Higher revenue

Since you always have a well-rounded view of your customers, at the right moments, you can cross-sell and up-sell, with higher success rates. That also reduces the possibility of attrition.

6. More collaboration means a strong business

Data in the CRM is not only beneficial to your sales team but also marketing and support teams. They can organize promotions and make use of the data in the CRM to respond to tickets.

Major Challenges which Renewable Energy Contractors face:

There are many challenges which contractors face and the most important ones are struggling to make a better profit margin and find a hard time to survive competition due to the unorganized way of doing business. Mentioned below are a few other challenges which are faced by the contractors:

• Project Planning & Tracking
• Project Cash Flow & Cost Ratio
• Procurement & Inventory Tracking
• Field Staff Collaboration
• Records of Documentation (Designs, Photos, Documents)
• Adhoc Expenses & Advance Payments

CRM Software helps businesses scale faster and seamlessly manage the team. Not only does it improve the quality of the relationships you create but it also makes selling more effective.