In the construction industry, technology is rapidly changing the game, and the companies that pay attention and embrace the change will be the ones that win.

CRM software is the fastest growing software market in the world. Across all industries, CRM has proven to make a positive impact on sales and customer experience. As construction leaders seek ways to differentiate their businesses, stay competitive, improve service and boost the bottom line, they’re turning to CRM software as a big bet.

Top 5 benefits of CRM Software for Institutional and Schools contractors:

1.Track a Sales Pipeline Effectively

Every business needs to know where its sales pipeline stands. A sales pipeline is defined as a way to track the progression of deals that your sales team is working on and can expect to close within a certain amount of time. In the construction industry, too many contractors are going after projects that simply aren’t worth it. This is a waste of time and takes focus away from opportunities that are worth it and can boost growth. The Institutional and Schools contractors CRM Software is the need of the hour.

2. Build Relationships and Boost Productivity

Paper is a way to jot down notes. Spreadsheets may be a way to track results. Neither builds relationships.

CRM tracks your customers. This functionality also extends to all business partners from Institutional and Schools contractors, architects and financial institutions. A CRM provides you with one source of truth for details on any customer, product, contract or bid. With all the details you would need about a customer or partner available with a mouse click or a tap on your mobile phone, the sales teams should focus on what they’re doing best — selling.

3. Improve Customer Service Experience

Once customer information is readily available, all forms of communication can be managed in the right way by the entire team. Getting client data is key to a better experience when you need it.

An Institutional and Schools Contractor CRM Software also gives you accountability. When you lack the tools to manage customer relationships — customers are going to fall through the cracks. As you grow your business, naturally your customer base will too, and a CRM can ensure no one is left behind. Anyone who should follow up with a customer will be notified. CRM also has an easy way for your team to assign responsibilities. If tasks aren’t met, you can know what went wrong and who needs to improve. With the right information, you’ll have a way to improve your processes.

4. Improve the Sales Process

CRM is the best way to create a sales process or develop the sales process that you already have in place. You can learn about each aspect of your sales cycle with a CRM, and work to improve the process to close or boost your win rate. As you improve your sales process you’ll get rid of manual processes, automate the mundane and save time so you can focus on selling and work on building relationships.

5. Make Informed Decisions

CRMs contain key information about any deals or opportunities in your sales pipeline including everything from the value of an opportunity, key dates about a bid, construction details, associated tasks and all involved players from architects to contractors. When you have access to historical and interactive data and can pull that data into a report to analyze opportunities, you can make informed business decisions. With deeper insight into your business, your sales strategy will be much more effective.

With the right CRM, contractors can impress customers with more than the jobs they complete out in the field.