In an effort to streamline daily tasks through advanced technologies, small businesses are leveraging CRM (customer relationship management) systems to better interact with customers and improve business relationships. Personalized, effective CRM and email marketing is a powerful tool for small businesses that can nurture their existing relationships and generate new business leads. Both B2B and B2C customers benefit from CRM email marketing.

In contrast to standard email systems, CRM systems that incorporate email marketing feature let small businesses focus more on the individual customer and individual company on the receiving end. Compared to the batch-and-blast email method of the past, emails were sent into the void of masses and you hoped they would be opened. Those methods have proven ineffective time after time. The combination of CRM and email marketing has helped streamline small businesses’ communication standards by lending a hand in drafting a well written, well-placed email, thus increasing the likelihood of someone opening the message and reading it.

Among CRM Runner’s many features, its email marketing feature helps boost customer engagement, improve customer retention, and increase sales. You can send emails directly targeted to your customer and prospect database when you use CRM Runner’s email marketing functionality, which is fully integrated with your contact database.

Let’s check how CRM Runner can help you with email marketing.

• Utilize different email templates to create a high-converting campaign. Our drag-and-drop feature lets you customize our templates to fit your specific needs.
• Schedule follow-up messages after successfully sending a message.
• Organize your email distribution lists for easy distribution.
• You can repopulate lists used previously to nurture prospects automatically.
• Make an email more eye-catching by changing the color and font of the text and attaching images.
• Create conversion-oriented email campaigns.
• Send mass emails to a targeted audience on a set schedule.
• Adapt your email messages according to your company’s interests and communicate with clients at various stages of the sales funnel.
• While the system grows your business in the background, you can focus on running your business.
• To ensure your customers keep coming back, communicate with them regularly to keep them engaged and informed about your brand.
• A draft of an email can be sent to your customers later.

An email marketing campaign can be a powerful and cost-effective marketing technique when used correctly. Both small and large businesses can use it to stay in touch with their customers and prospects. By using integrated email marketing CRM Systems, you can efficiently generate revenue, nurture leads, close business and keep your customers in the know.