Tag: Email Marketing

Email Marketing – Reach More Leads with CRM Runner

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One of the most significant marketing channels currently available in almost all industries is email. But a far too large number of businesses run their email campaigns using software that restricts their capacity to gain real value from every email they send, even the ones that are unsuccessful, beyond just opens and clicks.

Even emails that don’t result in a successful action can still provide useful information and enhance subsequent outreach if marketing campaigns collect more data.

How CRM RunnerHelps Improve Email Marketing

Tie Email Directly into the CRM’s Database

When emails are sent using CRM Runner, each email and its outcome is automatically linked to the appropriate lead account. This transforms each email campaign into a valuable source of customer information and enables sales and marketing personnel to quickly and conveniently refer to previous email results, such as open rates, click-through rates, and more, from within a lead account while they are working on a sale. No standalone autoresponder can match that level of data management, collection, and usability. The best CRM Software transforms email into a tool for business intelligence as well as promotion.

Automate More Email Communications

Large-scale campaigns can be easily automated using common email marketing tools. They make it simple for businesses to send out email series that automatically deliver one after another on a predetermined schedule. CRM tools for email can also do that and do it just as well. However, they go much further in terms of the kinds of emails that they let businesses automate. Individually targeted emails, such as the crucial follow-up and retention emails, can also be automated because everything in CRM Runneris connected to the lead database. Other communication channels like the phone or text can also be considered by automation.

Minimize Platform Hopping

A side benefit of centralizing email marketing—and all email communications, in general—into a CRM is that it reduces the number of platforms staff members must switch between all day. That reduces training and saves time with everything from logins to sending data back and forth. Although it may seem insignificant, even the smallest gains in productivity add up over time, making CRM Runner a very potent time-saving tool.

CRM Runner is a top CRM system that unifies marketing and communications and connects them to a business’ lead database, sales tools, and other resources.

Through the use of CRM Runner, daily email, text messages, phone calls, and email marketing campaigns automatically feed data into lead accounts, giving salespeople easy access to more customer information and ensuring the most informed, prepared, and frictionless sales process possible. Please call us at 877.590.0040 to speak with one of our representatives or go for a 14-day free trial!

 

6 proven tips to increase your email marketing ROI. Thank us later!

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What is the oldest yet still very relevant, most popular and cost effective medium of reaching out to your potential customers? Yes, you got it right, Email Marketing! Most of the businesses consider email marketing as their cash cow as it the the top revenue generating marketing channel. However, if your are not among those businesses, it is time you reconsider your email marketing methods. It might need a couple of minor investments and some best practices to follow, all of which are totally worth it.

Invest in Automation

Ok, don’t just close the tab yet, seeing investment as the first point. Email marketing automation is an excellent tool in sending emails to your potential customers at a large scale as well as measure the performance. It reduces the manual task of sending the same email again and again to different customers. You can schedule the emails at a time when your target audience is most likely to read them.

Use website visitor information

Every business needs a website, and Google Analytics is no exception.Visitors to your website have the best possibility of becoming a lead or reacting to your email.You may personalize your email messaging to your website visitors’ demographics and interests by identifying their demographics and interests.

Google Analytics is a useful tool for discovering a visitor’s location, items of interest (based on pages viewed), and other useful information.Depending on the solution you employ on your website, you’ll be able to track whether people return days, weeks, months, or years after their initial visit.

Keep an eye on campaign data

Data from prior campaigns is stored in your email marketing platform.You know who opens your emails, what device they use to read them on, when they open them, what links they click, and where they are when they receive them. You should also be able to keep track of who has bought what and when they bought it.You can start segmenting your lists and crafting tailored messages for your next campaign with this information.

Discard unused or fake email addresses from contacts

Emails that never reach their intended recipient have little influence and diminish thecampaign’s success.A poor sender reputation score can be caused by a variety ofcircumstances.If your mails are frequently reported as spam, it will have a negative influence on your reputation.The similar impact will be produced by low open rates and high bounce rates. The use of email authentication and inspection ensures that emails are sent to valid, active addresses.This improves your email campaign’s open rate and return on investment.

Mobile optimized emails

You may be missing out on possibilities to engage new consumers and create income if your emails aren’t mobile-friendly.According to a study by Campaign Monitor, 65 percent of emails are read on mobile devices and tablets.As a result, it’s critical to optimize your emails for mobile readability.

Don’t forget to check your email from a mobile perspective before sending it.It’s crucial to maintain mobile-friendly material succinct and to-the-point while generating it.Create material that is concise and simple to absorb.

Mix different campaign styles and methods

Consider varying the styles and tactics of your email marketing campaigns to avoid under performance. You’ll learn what your prospects respond to as you test different email components including delivery days, content angles, surveys, and fulfillment parts.You’ll have a higher chance of keeping your readers engaged if you keep your material and methods fresh.

CRM Runner is an all in one marketing and sales automation software. You can create powerful  email marketing campaigns using a variety of templates. You will get a detailed report on your campaign performance to make the process self correcting. Mail us at info@crmrunner.com or submit the enquiry form on our website to know more.

Email Automation : Top 5 trends of 2021 that are changing the CRM game

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Just before 2020 started, most marketers were thinking of email marketing as an obsolete marketing strategy. However the unfortunate pandemic impacted our lives, and we are back again on digital channels taking email marketing to the forefront again. With the increase in use of automation tools, there are a lot of email marketing trends which have emerged in 2021 which would be foolish to ignore. Let us have a look at few of them.

Using Interactive emails

The whole purpose of email marketing is to increase user engagement and interaction, and what better way to engage them than in the email itself! Interactive emails are the new thing where you no longer send long and boring emails to your customers but ask them to do something they would be interested in, like spin the wheel, pop quizzes, image rollover effects, surveys and polls etc. Here the reader is engaged with the email and this increases the click through rates.

Rethinking on the design

Long gone are those days when long and subtle emails did the job. It’s the era of minimalism and bright bold colors. Long scrolling emails are a big no no. Make the emails attractive with bold color blocks and classy font styles. However, make sure not to go overboard with too many images. One more thing to complement the design is to include a dark mode, as some people love to explore their gothic side, so give them a chance to do so.

Using the potential of drip campaigns

Automated drip campaigns are a very powerful tool when it comes to email marketing. Studies show that automated emails get as much as 120% higher click rates than broadcast emails. Drip campaigns consist of a sequence of emails set over a period of time, right from the user signs up until he makes a purchase. This ensures that the user gets an email which is useful to them, and not generic emails. Specific actions taken by the user triggers the emails at each point, hence the name drip campaign, since information flows in ‘drips’.

Optimize campaigns with Artificial Intelligence

If there are certain jobs which a machine can do better than humans and it saves time and effort, why not use it? Artificial Intelligence or AI can do a lot of tasks like list segmentation, content analysis and customer behavior analysis to generate data driven insights. This will help you create more customized emails for each subscriber. This will ensure the email is of interest to the subscriber and it will be more likely that he will take the desired action.

Hyper-personalized emails

A lot of company still struggle in determining the importance of personalization in emails and send mails to the users which are sometimes completely unrelated to them. Receiving an email which is unrelated to the user will either result in the user deleting the email, unsubscribing or moving it to junk, any of which is not desirable. AI is again helpful here, where each users interests and behavior is captured and this data is used to carefully curate an offer specially for them.

CRM runner offers highly customized email marketing platform wherein you can tailor your emails as per user preference to increase sales, boost customer engagement and improve customer retention. Mail us at info@crmrunner.com to know more about our email marketing feature and how you can create stronger email marketing campaigns which are guaranteed to perform.

Five Email Marketing blunders which can cost you your business

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  1. Ignoring the Welcome email

You have a stunning website with an email subscription and people are signing up to know more about your offering. It is really exciting to see the subscriber’s list increasing. But what next? Are you just storing their details to send them a discount coupon or a newsletter afterwards? As per research, welcome emails have the highest open rate than any other email category. So you are making a big mistake by skipping the greetings. Welcome emails also generate a whopping 325% more revenue than any other marketing message. So make sure to include this mail as the first step of your drip campaign.

  1. Mail sent from DoNotReply@ email address

These email addresses are the least impressive ones as they are unwelcoming. The sender name is the most important factor which will decide if the user opens the email. Always ensure you send emails from addresses to which customers can reply back. The email should also contain your support phone numbers and links to social channels. You should make communication as easy as possible.

  1. Not knowing how to use a Call-To-Action

A call-to-action can be like a double edged sword. You should know how exactly to use them. Not including any, in the email will not serve any purpose, whereas including too many in a single email will also hurt the conversion rates. If you just send a greetings mail to remind the customer of your business, it will not add any value to them. A call-to-action is very important to engage customers and increase the likelihood for a possible transaction. However, going overboard and adding too many CTAs can confuse the customer. CTAs like “Shop Now”, “Sign up for our event”, “Share on Facebook”, “Refer to a Friend” are great ones if sent individually, however sending them together can cause the user not to take any action at all! Your CTA should always align with the message in the email.

  1. Ignoring mobile users

It’s the world of smartphones and ignoring this segment while sending email campaigns will be a big mistake. Creating your email campaigns on laptops and desktops are easy, but you need to ensure how they will look on mobile devices before you hit that “Send” button. You need to ensure that your email marketing CRM software offers mobile optimized emails. The best way to test this is to send an email to yourself.

  1. Campaigns without segmentation

You have a huge subscribers list of which you are very proud. Every time you design an email campaign, you blast the same email to everyone. You are doing it wrong! Your subscribers list will have users of different age groups, gender and preferences. It will have a 25 year old female as well as a 40 year old male. Sending them the exact same email does not make much sense, does it? Some users might only be interested in discounts and coupons whereas other might be more interested in newsletters. This might be one of the reasons your subscribers are unsubscribing, you are sending the wrong messages. Some of the most important categories are:

  • Age
  • Location
  • Interests
  • Browsing behavior
  • Previous purchases

CRM Runner is an all in one CRM platform which offers email marketing which would not allow you to make the above mistakes. You can easily create drip campaigns for each stage of the sales funnel, create categorized group lists for easy email distribution, select a template from a variety of templates and customize them as per your requirement. With CRM runner, you can design email campaigns which are guaranteed to convert. Submit our contact form or mail us at info@crmrunner.com to know more about our platform.

CRM and Email marketing : The powerful and dynamic duo for marketers

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Email marketing is one the tried and tested tools for marketing your products and services to your potential and existing customers. It is being actively used by more than 4 billion users all over the world. If you are one of them, this article is a must read for you! You have recently started your business and you have started email marketing to send information about your offerings to the leads. Great job! But how do you ensure you are sending right content to right person?

What is CRM

CRM or Customer Relationship Management, as the name suggests, is a tool to manage and optimize your company’s relationships with customers and streamline sales and marketing processes. A CRM software stores customer information like contact details and records on previous interactions at a centralized location where anyone in the company can access it. So how can it support email marketing? Let’s read on.

How does it help with email marketing

By combining CRM with email marketing, you can focus on each customer rather than sending generic emails in bulk. This can help generate better profits by creating more engaged customers. A CRM software will boost email marketing efforts by:

  • Showing each customer at every stage of a sales funnel
  • Tracking customer’s history and relating it with your business
  • Identifying a lead as a potential customer within the funnel
  • Providing detailed information about customers thus helping the business send personalized and customized emails.
  • Sending alerts and notifications internally for scheduled calls and sending follow up emails

Why is this duo important for marketers

Both CRM and email marketing are here to stay for the long run. Even though social media marketing has emerged as an important part of marketing, the importance of email marketing cannot be ignored. As for CRM software, it is has the highest share of software market in the world and this will remain so. Hence, as a marketer, it is very important to utilize both tactics in the overall marketing strategies. A CRM acts as the first step before you proceed with email marketing. Once the CRM collects all information about leads and customers such as which products or services they buy the most, what they click on, how often they contact you etc., you can use that information to craft personalized and customized email campaigns targeted specifically for that particular lead or customer. For example, a reminder mail to a customer who has items in his cart for a long time, or a recommendation of a product a customer has viewed a couple of times.

Features to look for in a CRM based email marketing software

There are several features for which to look , however you can look into these 5 most important ones:

  • Testing and Analysis: A CRM based email marketing software should offer detailed analysis of data, test campaigns and suggest changes in the approach as and when required. For example, the click rate of the last email campaign to decide its success rate.
  • Lead nurturing: This is the process of growing relationships with leads at each stage of the sales funnel which will save a lot of time and money.
  • Bulk emailing software: Sending emails in a large volume to all leads and customers to notify general information about the company or any new product offering is important.
  • Engagement tracking: The platform should be able to track each stage of the engagement from opening the email to clicking on the CTA to the desired action. This will help you to change your approach when needed.
  • Response automation: You should be able to create drip campaigns which would automatically send emails to a customer based on certain events like order has been shipped, cart is empty etc.

CRM runner provides an integrated email marketing platform which helps you nurture client relationships with targeted emails. You will get detailed reports on each interaction which will help you take informed decisions. Mail us today at info@crmrunner.com to know more details or submit a contact request on our website.

Advantages of Integrating CRM and Email Marketing

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When CRM assists email marketing campaigns, you can nurture better relationships through targeted emails. Your email marketing campaigns can become more efficient in audience segmentation, better lead targeting, generation and nurturing, and more personalization. For the best of both sales and marketing, this CRM integrated email marketing campaign approach is what is universally recommended.

In fact, if you are not already using CRM, you could be missing out on optimizing your sales process. Here is what you could be missing that would allow your company to succeed:

You can automate email marketing and reduce the length of your company’s average sales cycle by having CRM data at your fingertips. When you send out marketing emails to leads and customers, your CRM software will monitor it and give you alerts whenever any of them revert back to you. It helps you to never miss an important moment on your customer’s journey.

Alerts for More Useful Follow Ups

Once your customer receives your email and opens it, you’d get an alert in real time. If they click on links, you’d receive an alert. All these alerts can be used for more than just opening and clicking through emails. You will know which emails are working and which of them are not. You’d be more focused on creating compelling emails, so that could boost your open rates, click-through rates, conversions, and even ROI.

Improved Lead Nurturing

Everyone wants more nurtured leads. And that starts with having a steady flow of leads, giving you knowledge about which of them to nurture and which not. Having more information about your leads will enable you to figure out what matters most to them.

Personalized Emails

CRM can help you with basic email personalization, such as helping you to add your customer’s name in the email, create the opening line of the email, etc. You can even draft an email to send it to your customers later, which means you can also schedule emails.

Wrapping Up:

CRM Runner makes sure all that happens and much more! Your email marketing campaigns will be automated, well-informed, highly targeted, predicted, and planned.

Want to See CMR Runner in Action? Let’s Talk!

We are one-stop-shop for marketing resources

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It is imperative that businesses take advantage of best marketing practices.  To do this, they must not only know their current market but identify emerging ones as well.  CRM RUNNER offers a variety of tools that make it a one-stop-shop for marketing resources. It is imperative that businesses take advantage of best marketing practices.  To do this, they must not only know their current market but identify emerging ones as well.  CRM RUNNER offers a variety of tools that make it a one-stop-shop for marketing resources.

● Landing Pages:  Design a landing page (home page) for your website using CRM RUNNER’s customizable template.  The templates are both contemporary and professional and provide the opportunity to gather contact details on interested parties who visit your website through contact forms.  This list can be imported directly into the Sales Funnel module to ensure potential customers are contacted promptly and by the right person to make that call.

● Email Marketing: CRM RUNNER allows businesses to maintain detailed contact lists of potential, current, and past customers.  The software allows users to create distribution lists so that customers can be sorted by various demographics.  Once the distribution list is made, the business can send mass email directly within the software which allows for rich text formatting and document attachment.  Emails will arrive with a professional look that will build trust within your customers. Send the right message, the right way, to communicate business updates, share newsletters, offer promotions, collect surveys and more.  Staying in touch with your client base will allow your company to stay relevant for your customers.

● Call Center:  Direct marketing is made easy by CRM RUNNER’s call center.  With the list of contacts, employees can dial potential customers with one click using VoIP technology.  Call notes are maintained within the software as well as estimates and invoices, so keeping customers moving through the sales process is a breeze.

● Text (SMS) Messaging:  SMS messaging gets your information directly to a mobile device via text message.  In today’s fast-moving world, this approach grabs the attention of customers who might overlook email or reject phone calls  This feature provides instant connections with customers, especially useful for short messages that could promote a sale or update on your business.

● Referrals:  CRM RUNNER also has a referrals module to track how customers come into contact with your company.  This valuable information provides data that will allow business leaders to study current and emerging markets.

Marketing initiatives drive the process of helping customers find the right product and services for their needs.  By employing CRM technology like CRM RUNNER, your business can ensure it is the first and best offer for potential customers.

If you are new to using this software, then you can use our 14 days free trial or check our PRICING here.

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