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Why customer complaints might be a silver lining for your business

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Customer Service is a very important aspect of Customer Relationship Management or CRM. A positive customer experience will lead the customer to share his experience with his friends and family which in turn will create new leads and customers at zero cost. However, what happens if a customer has a negative experience? As per multiple studies, 96% of unhappy customers do not complain and 92% of those simply leave and never come back. The hope remains with the remaining 4% who do complain and continue to patron your business. There is still a change you can fix things and make them happy again.

Reasons why a customer complain

If a customer finds your product or service not up to the mark and he decides to complain on your platform or on social media, it could be driven by any of these motives:

  • They want to save other people from having the same experience
  • They want to get a refund
  • They want you to change your business policies
  • They want an apology
  • They want to damage your brand’s reputation.

Different category of people have different reasons for their complains. A good CRM software should be able to help you track and document each and every complaint so that you can handle each of them differently.

How can these complaints benefit you

Customer complains although not a pleasant thing can help you improve your business and provide you with multiple opportunities.

  1. Helps you identify gaps in your business

If you received a complaint on a particular product or service of yours, there is a possibility that a thousand others who used that service did not complain and left your business. So there is a compelling motivation for you to address the issue so as to not lose any further customers. These issues might be in an internal process which could not have been identified otherwise. Identifying and tracking these issues will help you in creating a better product and hence more satisfied customers.

  1. Create loyal customers

As per a survey, 90% of customers say they will give a company a second chance to improve after they have a bad experience. This is where you have an opportunity to build a loyal customer. If you manage to resolve an issue on priority basis, you have higher chances of converting him into a loyal one than before the problem took place.

  1. Modify internal training process

A bad customer experience gives you a chance to train new support representatives on how to handle that particular issue. These complaints have the ability to shape the training methodology.

  1. Gives a chance to be at par or exceed competition

If a customer complains on a certain product or service, there is a hidden message. It means that the customer is expecting something which your competitors are already providing. This can provide an opportunity for your business to improve and meet the market standards and even exceed them.

How to handle customer complaints

Once you receive a complaint, handling it is a 5 step process:

  • Listen and understand
  • Apologize sincerely
  • Find a solution
  • Follow up if they are satisfied with the solution
  • Exceed expectations by providing something extra like early access to newly launched products

CRM Runner is an integrated CRM platform where you can see each of your clients or customers and the stages they are in. We provide seamless user support and communication with the help of which you can easily redirect each client call to the right team for smooth functioning. Follow up calls can be easily scheduled. We help you ensure that all your leads and customers are always satisfied with your business. Fill up our contact form on the website or mail us at info@crmrunner.com to know more about us.

Worried about business growth? Deploy latest CRM management software for effective results

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CRM or customer relationship management can have effective result for business growth. The main idea of this management is to get connected with potential customers and retain their attention. This shall improve business performance and help it grow further. Below are some tips that will provide a better understanding of how to utilize CRM.

Does it help in finding customers?

Yes, it does, provided you know the effective implementation of CRM software for your business. Without the help of CRM software, it may be challenging for you to convert website visitors to potential leads for your business. With the advanced pace of technology, it is important to make use of every lead you get for your business. Try to offer something alluring to grab attention of viewers better and keep up with the prevailing competition in market. This is where a CRM would be suitable for your business. If you aren’t able to use it effectively, get help from experts to implement it right and get suitable benefits for your business.

How maintain sustainable business relationships?  

Having deep understanding on what customers are looking for in the market would help you to better cater to their needs. Creating a bond with customers would be beneficial for mutual success. This is where CRM system can assist an organization take the business to the next level. When exploring business challenges, do not forget to have effective follow-up plans for your business that helps nurture your leads.

CRM boosts employee productivity 

It is seen that a high performing sales team relies on CRM technology of business to bring in benefit for the business. With the use of the right technology, it can reduce burden of mundane business tasks and allows the team to focus on core jobs for the good of the business.

How to boost customer service with better implementation of CRM?

Offering quality product is not enough to have successful business, as it also requires after-sales customer service that allows resolution to any problem that might arise with a customer’s experience. This can be accomplished by means of nurturing the customers and build rapport with them, which will allow you to retain their attention for a long time.  As there is increasing competition in the market, the business should adopt the latest methods of customer outreach to maintain a stable position in the market by staying relevant.

Enhancing customer relation

Just like offering better customer service, the business needs to develop better customer relationship management to retain the attention of customers for your business over the competition. Try to maintain transparency and visibility in business interactions which will allows the development of trust from customers. Allowing full visibility of customer history, campaigns, and purchase details will help new customers trust your business over the rest.

Implement Latest CRM software today!

To keep up with fast paced markets, give the latest tools to your business team to handle the business work efficiently and expeditiously. This is where a CRM system helps reduce burden of automated tasks, making the overall business faster and smarter.

Email Automation : Top 5 trends of 2021 that are changing the CRM game

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Just before 2020 started, most marketers were thinking of email marketing as an obsolete marketing strategy. However the unfortunate pandemic impacted our lives, and we are back again on digital channels taking email marketing to the forefront again. With the increase in use of automation tools, there are a lot of email marketing trends which have emerged in 2021 which would be foolish to ignore. Let us have a look at few of them.

Using Interactive emails

The whole purpose of email marketing is to increase user engagement and interaction, and what better way to engage them than in the email itself! Interactive emails are the new thing where you no longer send long and boring emails to your customers but ask them to do something they would be interested in, like spin the wheel, pop quizzes, image rollover effects, surveys and polls etc. Here the reader is engaged with the email and this increases the click through rates.

Rethinking on the design

Long gone are those days when long and subtle emails did the job. It’s the era of minimalism and bright bold colors. Long scrolling emails are a big no no. Make the emails attractive with bold color blocks and classy font styles. However, make sure not to go overboard with too many images. One more thing to complement the design is to include a dark mode, as some people love to explore their gothic side, so give them a chance to do so.

Using the potential of drip campaigns

Automated drip campaigns are a very powerful tool when it comes to email marketing. Studies show that automated emails get as much as 120% higher click rates than broadcast emails. Drip campaigns consist of a sequence of emails set over a period of time, right from the user signs up until he makes a purchase. This ensures that the user gets an email which is useful to them, and not generic emails. Specific actions taken by the user triggers the emails at each point, hence the name drip campaign, since information flows in ‘drips’.

Optimize campaigns with Artificial Intelligence

If there are certain jobs which a machine can do better than humans and it saves time and effort, why not use it? Artificial Intelligence or AI can do a lot of tasks like list segmentation, content analysis and customer behavior analysis to generate data driven insights. This will help you create more customized emails for each subscriber. This will ensure the email is of interest to the subscriber and it will be more likely that he will take the desired action.

Hyper-personalized emails

A lot of company still struggle in determining the importance of personalization in emails and send mails to the users which are sometimes completely unrelated to them. Receiving an email which is unrelated to the user will either result in the user deleting the email, unsubscribing or moving it to junk, any of which is not desirable. AI is again helpful here, where each users interests and behavior is captured and this data is used to carefully curate an offer specially for them.

CRM runner offers highly customized email marketing platform wherein you can tailor your emails as per user preference to increase sales, boost customer engagement and improve customer retention. Mail us at info@crmrunner.com to know more about our email marketing feature and how you can create stronger email marketing campaigns which are guaranteed to perform.

SMS integrated CRM software can boost customer engagement. Here’s how!

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In the age of WhatsApp and Telegram, we often thing of text messaging as an old and retired feature. Although people have limited the use of SMS service, they haven’t stopped checking it for application updates. Text messaging is still very widely used in marketing for many processes such as alerts, status updates, reminders, offers etc. A good CRM software should have SMS integration feature to help in automating workflows for sending personalized text messages from your business.

SMS integration can make your CRM more profitable and increase your ROI. Let’s see the various ways it can benefit your business.

Better Marketing and Customer Support

Text messaging campaigns are still considered to be one of the most effective and affordable marketing channels as it has a better reach than any other channel. Whether your potential customer has a smartphone or not, a text message reaches everyone. SMS is also very helpful for customer support as it can help you with increase your response rate, and the faster the response rate, the better is the conversion rate. SMS driven CRM generates 40% response rate as compared to just 10% for an email.

Easy transactional updates

Customers like to be updated at every stage for any transaction they make, and what better method than a text message. This will not only streamline your business process but will also keep your customers satisfied and happy. The channel of update communication will depend on the user’s preference and the nature of transaction. If it is an e-commerce site, it is advisable to give a choice of SMS update, email update or WhatsApp update. If the nature of the transaction is financial, like banking transactions, it is better to send immediate text updates.

Greetings, notifications and reminders

Customers like to be valued, and a personalized birthday or anniversary greeting will make the customer feel special and more loyal to your company. You can also remind the customer of a pending transaction or an upcoming event or send notifications on a current offer. Evidences prove that 90% of mobile users read text messages within 3 minutes of receiving them and respond in 90 seconds if necessary.

Manage all leads at one place

With SMS based conversations, your support reps do not have to jump into different platforms to manage all client and customer communications. This makes it faster and more efficient, as well as reduces the manual mistakes and misunderstandings. Even with automated responses, you just have to configure them for one channel.

Manage your team’s tasks

Assigning tasks to your team and tracking daily updates can be a stressful job. Just assigning is not enough, as you need to ensure that your team is completing them on time. Reminders play a very important role here as well. Your team might not always stay connected with the CRM software or emails, however, SMS is an easy option making the employees more responsive and productive during work.

CRM runner is an integrated CRM software which offers SMS integration to strengthen customer communication and build healthy and fruitful relationships with them. You can configure pre-set text messages to send to clients or employees and quickly respond to incoming messages. Mail us at info@crmrunner.com to get more details about our platform.

CRM reporting : Top 5 reports to look for in any CRM software

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How do you measure which campaign performed exceptionally and which campaign failed? How do you know which accounts are the most revenue generating? How do you find the most performing sales representative? The answer to all these questions is Reporting. CRM reporting helps you understand customer behavior, improve customer experience, project sales forecasts and improve internal processes.

Most of the CRM systems today offer a number of reports to help businesses improve their sales, service and marketing, however there are 5 reports which tops the chart.

  1. Pipeline Report or Sales Funnel Report

A sales funnel report will give you the details of all deals or opportunities in the sales pipeline such as the customer, the size of the deal, expected date of closing the deal, the team handling the opportunity, etc. It also gives an idea of which activities are already finished and which ones are scheduled for a future date. You should be able to sort this data based on the location, close date and team. This will also help in determining the future cash flow when the opportunities get converted into sales. This report helps the sales team determine on what they should spend their time and effort.

  1. Leads Report

The whole purpose of CRM is to generate leads and convert them into opportunities and ultimately into paying customers. The leads report will give you a picture of lead contact info, their interests, browsing behavior, from where the lead was generated and recent action taken. This will help you in understanding which campaign performed the best, which generated that lead and which campaign to use further to convert the lead.

  1. Open Cases Report

The smart thing for any business is not to run from the problems but to face them head on to solve it as soon as possible and make their product more competitive. This is where the open cases report is helpful. This report basically shows all the open tickets, tasks or bugs. It shows who is working on the issue, how much work has been done so far, what is pending and the estimated time to resolve the issue.

  1. Activity Report

Whether you want to help your sales reps or service reps manage their time or want to micromanage them and keep track of each and every step they take, activity report serves the purpose. With this report, you can keep track of each activity like appointments, calls, actions etc., activities done in the previous week and the ones scheduled for the next week for each sales rep. You can see the customer details, the type of activity and the estimated closure date.

  1. Lost Sales Report

This report might not be a pleasant one at which to look, however it is an important one to understand why the opportunity was lost and what can be done to avoid this in future. When you add an opportunity to your sales funnel, you must have a process to close the opportunity, whether it was converted or not. This report will be helpful at the end of the month to analyze which opportunities did not convert and what was the reason. If it was an internal reason, it gives you an opportunity to make the necessary changes in your process.

CRM Runner is an all in one CRM platform with a strong and detailed reporting system. You will get sales reports, marketing campaigns reports, activity reports all at a granular level. You can schedule reports to run at a set time. The reports are user friendly and interactive with a lot of filter and sort options. Fill our enquiry form or mail us at info@crmrunner.com to know all features of our platform.

Five Email Marketing blunders which can cost you your business

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  1. Ignoring the Welcome email

You have a stunning website with an email subscription and people are signing up to know more about your offering. It is really exciting to see the subscriber’s list increasing. But what next? Are you just storing their details to send them a discount coupon or a newsletter afterwards? As per research, welcome emails have the highest open rate than any other email category. So you are making a big mistake by skipping the greetings. Welcome emails also generate a whopping 325% more revenue than any other marketing message. So make sure to include this mail as the first step of your drip campaign.

  1. Mail sent from DoNotReply@ email address

These email addresses are the least impressive ones as they are unwelcoming. The sender name is the most important factor which will decide if the user opens the email. Always ensure you send emails from addresses to which customers can reply back. The email should also contain your support phone numbers and links to social channels. You should make communication as easy as possible.

  1. Not knowing how to use a Call-To-Action

A call-to-action can be like a double edged sword. You should know how exactly to use them. Not including any, in the email will not serve any purpose, whereas including too many in a single email will also hurt the conversion rates. If you just send a greetings mail to remind the customer of your business, it will not add any value to them. A call-to-action is very important to engage customers and increase the likelihood for a possible transaction. However, going overboard and adding too many CTAs can confuse the customer. CTAs like “Shop Now”, “Sign up for our event”, “Share on Facebook”, “Refer to a Friend” are great ones if sent individually, however sending them together can cause the user not to take any action at all! Your CTA should always align with the message in the email.

  1. Ignoring mobile users

It’s the world of smartphones and ignoring this segment while sending email campaigns will be a big mistake. Creating your email campaigns on laptops and desktops are easy, but you need to ensure how they will look on mobile devices before you hit that “Send” button. You need to ensure that your email marketing CRM software offers mobile optimized emails. The best way to test this is to send an email to yourself.

  1. Campaigns without segmentation

You have a huge subscribers list of which you are very proud. Every time you design an email campaign, you blast the same email to everyone. You are doing it wrong! Your subscribers list will have users of different age groups, gender and preferences. It will have a 25 year old female as well as a 40 year old male. Sending them the exact same email does not make much sense, does it? Some users might only be interested in discounts and coupons whereas other might be more interested in newsletters. This might be one of the reasons your subscribers are unsubscribing, you are sending the wrong messages. Some of the most important categories are:

  • Age
  • Location
  • Interests
  • Browsing behavior
  • Previous purchases

CRM Runner is an all in one CRM platform which offers email marketing which would not allow you to make the above mistakes. You can easily create drip campaigns for each stage of the sales funnel, create categorized group lists for easy email distribution, select a template from a variety of templates and customize them as per your requirement. With CRM runner, you can design email campaigns which are guaranteed to convert. Submit our contact form or mail us at info@crmrunner.com to know more about our platform.

Do small businesses require CRM system for their business?

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Yes, CRM software has great importance for all businesses, regardless of its size or years of operation on the market. This makes CRM one of the most necessary software to be used by businesses in the market to help them handle mundane tasks with ease. As a business has plenty to handle on daily basis, the CRM system can reduce the burden of the tasks by simplifying it.

Unlike the traditional CRM, the latest ones are packed with robust features that help handle challenging tasks easily and better manage customer relationships. Handling marketing challenges and customer support can be accomplished easily with the help of CRM Runner, which demonstrates and highlights the necessity of the software.

With all options available on the software, there are important factors to check when choosing software for your business.

Can the software fulfill business requirements?

The CRM software should meet business requirements and  CRM Runner brings multiple features to the table that can do just that. Our CRM software increases lead generation, allows easy access of contact data, enables easy flow of business deals, checks insights regarding business reports and data, and helps to convert leads to potential closed deals for the benefit of the business. Outline the requirements of your company and see if CRM Runner is right for your brand.

How the CRM software charges for small business?

Not all CRM models are available at an affordable price and therefore, it is better to research the market to understand which software is the best for your business at the best cost. CRM Runner is available at an affordable rate to make it easy for clients to purchase it for their business.

Ease of accessibility of software

Handle field service and office work easily under one platform with CRM Software that reduces challenges of scheduling tasks. Even the mundane day-to-day activities can be efficiently scheduled with help of this software and eliminate the chance of errors. However, the CRM you deploy for your business should be easy to use by the employees so that they can understand the features of application.

Ease of handling customer support team

Once you start working with CRM Runner, it can ease customer support with good track record and manage things better. This is an important support for your business that would help reduce amount of daily business tasks. This allows generate high ROI for business.

Checking contact views

If contact views are well organized in the CRM system, it would allow easier access to it. The database is well updated and it helps in your business. In addition, it helps to better manage CRM social responsibilities with software and so, it is better to have one packed with marketing features.

CRM and Email marketing : The powerful and dynamic duo for marketers

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Email marketing is one the tried and tested tools for marketing your products and services to your potential and existing customers. It is being actively used by more than 4 billion users all over the world. If you are one of them, this article is a must read for you! You have recently started your business and you have started email marketing to send information about your offerings to the leads. Great job! But how do you ensure you are sending right content to right person?

What is CRM

CRM or Customer Relationship Management, as the name suggests, is a tool to manage and optimize your company’s relationships with customers and streamline sales and marketing processes. A CRM software stores customer information like contact details and records on previous interactions at a centralized location where anyone in the company can access it. So how can it support email marketing? Let’s read on.

How does it help with email marketing

By combining CRM with email marketing, you can focus on each customer rather than sending generic emails in bulk. This can help generate better profits by creating more engaged customers. A CRM software will boost email marketing efforts by:

  • Showing each customer at every stage of a sales funnel
  • Tracking customer’s history and relating it with your business
  • Identifying a lead as a potential customer within the funnel
  • Providing detailed information about customers thus helping the business send personalized and customized emails.
  • Sending alerts and notifications internally for scheduled calls and sending follow up emails

Why is this duo important for marketers

Both CRM and email marketing are here to stay for the long run. Even though social media marketing has emerged as an important part of marketing, the importance of email marketing cannot be ignored. As for CRM software, it is has the highest share of software market in the world and this will remain so. Hence, as a marketer, it is very important to utilize both tactics in the overall marketing strategies. A CRM acts as the first step before you proceed with email marketing. Once the CRM collects all information about leads and customers such as which products or services they buy the most, what they click on, how often they contact you etc., you can use that information to craft personalized and customized email campaigns targeted specifically for that particular lead or customer. For example, a reminder mail to a customer who has items in his cart for a long time, or a recommendation of a product a customer has viewed a couple of times.

Features to look for in a CRM based email marketing software

There are several features for which to look , however you can look into these 5 most important ones:

  • Testing and Analysis: A CRM based email marketing software should offer detailed analysis of data, test campaigns and suggest changes in the approach as and when required. For example, the click rate of the last email campaign to decide its success rate.
  • Lead nurturing: This is the process of growing relationships with leads at each stage of the sales funnel which will save a lot of time and money.
  • Bulk emailing software: Sending emails in a large volume to all leads and customers to notify general information about the company or any new product offering is important.
  • Engagement tracking: The platform should be able to track each stage of the engagement from opening the email to clicking on the CTA to the desired action. This will help you to change your approach when needed.
  • Response automation: You should be able to create drip campaigns which would automatically send emails to a customer based on certain events like order has been shipped, cart is empty etc.

CRM runner provides an integrated email marketing platform which helps you nurture client relationships with targeted emails. You will get detailed reports on each interaction which will help you take informed decisions. Mail us today at info@crmrunner.com to know more details or submit a contact request on our website.

Build a perfect landing page to boost conversion rates, Know How!

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How do you ensure you have maximum conversion rate out of your marketing campaign? How do you ensure your landing page will actually work? These are some tough questions which every marketer has to answer before starting any campaign. There is no single answer to these questions, however, there are few proven tactics which can make your campaigns worthwhile. Let’s go through them one at a time.

  1. Don’t underestimate the power of testimonials

Instead of selling your products yourself, make your happy customers do it for you. 95% of people go through multiple reviews before making a purchase. Now you say I already have a testimonials page on my website, why create a landing page again? Well, a possible customer will not go all the way to your testimonial page to read the reviews. Why not make it easier for him to see them right where he is going to make the decision? It will boost the chances of converting the visitor into a customer.

  1. Less content more visuals

With the advent of apps like Snapchat, Instagram, etc., people are now more interested in pictures and videos than in content. They help users to make up their mind or whether or not to stick around. Using high quality images and videos makes it more appealing for visitors to stay longer on the page. Use real images rather than stock images if possible.

  1. Not more than one call-to-action preferable

People today are very busy and stressed. You should ensure not to waste their time and stick to just one desired action. Whether it be a sign up campaign or a new product launch discount,  limit their choices to just that action. Carousel sliders with a CTA on each page are not a good idea. It will confuse the visitors and there is a high possibility the visitor will leave the page without taking any action.

  1. Limit Scrolling

There is no ideal scrolling length for every page. Some pages work well with long pages, however it can backfire for some. Make sure you understand the message you want to convey and what length would be enough to communicate the message.

  1. Do not overdo with the forms

A lengthy form is a demotivating one. People want things nice and easy. Keep the forms to the required minimum. Asking unnecessary details might drive the visitor away. You can combine some fields wherever possible.

  1. Directional cues are helpful

Adding simple visual cues like arrows to direct the visitor to the desired action has proven to increase conversion rates. Add a message which will help the visitor understand what he will get by taking the action. Some pages can use real people to draw attention.

  1. Make an Irresistible Offer

This is one of the most important factors which dictates the conversion rates. You can do everything right, yet it can still go wrong if the offer itself is not compelling. The price is on the top of the list of all elements which make an excellent offer.

CRM Software provides a very easy to use landing page builder with drag and drop interface which helps you create landing pages like a pro. There are preconfigured templates which can be used to create one, all you need to do is add content, contact details and logos. You can also connect your landing page with various social media platforms to increase your footprint. Shoot us a mail at info@crmrunner.com to know more details about our features.

5 tips which will make your sales funnel work miraculously

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Sales funnel is a term frequently spoken in marketing jargon, but what is it exactly? And is your business succeeding in creating and identifying your sales funnel effectively? By definition, a sales funnel is a specially crafted strategic process for converting potential business leads into paying customers. It is hard to believe, but almost 70% of businesses in the B2B domain fail to accomplish a sales funnel that actually works. So what is it exactly, which puts the other section in the latter 30%? Let’s find out!

Make the first impression impactful : Your business landing page

“First impression is the last impression” may not hold true for everyone, but it can definitely prove to be true for your business when taking into account cut-throat competition. A customer searching through the internet for solution provider for his specific need goes through multiple websites before finalizing the one with which to get in touch. You don’t want to be the one who gets rejected.

A few tips to create a compelling website include:

  • A strong headline message matching with the ad linked to the landing page
  • Informative videos to increase the conversion rates
  • Number count to show how many clients are using your service or product currently
  • A Contact Us section in every page
  • Offer free-trial services
  • Clear and concise descriptions of all offerings

Include Live Chat Support to increase customer satisfaction

The next most effective way of communication after face to face interaction is live chat. Clients want to chat on every doubt they have about your offering, so unless you have a super intelligent chatbot with answers to all possible questions, you should seriously consider having a live chat support for your business. According to a survey, more than 90% of customers prefer live chat services over other mediums of communication. Make your clients loyal by building trust with effective communication and 80% of your revenue will come from only 20% of these clients.

CRM is an absolute essential

Almost 90% of online businesses use cloud based CRM software to manage their customer data and marketing solutions. This percentage clearly demonstrates the importance of CRM for your business. By using a versatile CRM solution, you are basically integrating your sales and support team to stay connected with your customers in real time with the help of live chat support. By doing this, and I am not exaggerating, you can increase your ROI by more that 5 times!

Informative and engaging blogs

Blogs are a great way to advertise your business outside of a traditional ad. You can tell your business story, share industry news, provide analytical data. What is better than customers getting their answers without having to call or write to you? However, the thing you need to do first before you start writing is to understand your clients and their business requirements. Once this is done, you can write blogs around those requirements and serve them with what they are seeking.

Utilize the very wise, Retargeting Ads

This is a very powerful tool to increase your customer base. A mere 2% of the website audience is converted in their first visit, what about the remaining 98%? Well, retargeting ads is the answer to that. When the customer visits your website and completes one session, his details are stored as cookies and the browser now remembers them. This cookie will be utilized further and the customer will see ads of your website on the display network where he can click on your ad link and finish the desired action.

CRM Runner is a one stop solution for all your business needs. Among a plethora of solutions offered, sales funnel is one of them. You will get granular level view of all leads at every stage and what action to take against each stage. It will help you streamline your sales process and give a detailed sales report to improve the process. Mail is at info@crmrunner.com to get more details.

Why Does Your Business Need a CRM?

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If you are not using a CRM, you are missing so many opportunities. CRM is business software that helps individuals and teams maximize their customer communication and sales efforts.

CRM isn’t simply an address book. It empowers your team to build relationships more effectively and provides the best customer experience from marketing to sales and beyond.

A CRM software centralizes your customer data so that everyone at your company can access all the information they need from one platform.

Communication Streamlined

Keep track of all interactions through phone calls, emails, customer support tickets, and online chats.

Sell more, faster

Doing data entry manually is one of the biggest productivity-killers for sales representatives. CRM automates many of these repetitive admin tasks, and, as a result, your team has to spend less time typing and more time selling.

Efficient Sales Process

CRM also helps you build an efficient sales process. It gives your team a step-by-step roadmap to close deals and helps reduce the length of your sales cycles.

Stay focused on your customers

CRM gives you analytics of your customers’ interests and behavior. By using it, your sales representatives can grab the right opportunities at the right time or collaborate with your marketing team to plan how to deliver targeted and useful content to your prospects. Thus, customer relationship management software makes selling a more personalized experience, truly focused on the customer.

See into the features of CRM Runner, you will understand it’s your one-stop solution for field service and office management. By using it, you can manage customers efficiently, run marketing programmatically, track leads, nurture them, schedule tasks, and boost your collaboration within multiple departments to quicken your decision and approvals, just to name a few.

With the implementation of the CRM Runner system, you can reduce paper usage, remove redundancy and streamline efficiency while working with customer details. Businesses can make their entire employees aware of where their customers are in a relationship with CRM Runner at all times. Even warehousing departments can initiate the action after a sale to converse delivery and installation plans with clients.

Want to See CRM Runner in Action?

Let’s talk!

Landing Page Integration with CRM Software to Convert More Visitors into Leads

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The role of a landing page is to generate leads or make sales. That’s why it’s vital that you build a landing page with software that can store those leads and allow you to analyze data on potential prospects. Ideally, a powerful CRM has a landing page integration feature that can pull together a customer’s data and integrate with marketing and sales.

How a landing page integrated with CRM helps?

Landing pages are often linked to and from email marketing campaigns, online ads, search engine marketing campaigns, and social media. But regardless of how a visitor gets to your landing page, once they are there, it’s your job to drive them to convert.

Creating Landing Page Easily

The perfect way to convert web visitors into leads is to have relevant landing pages that include a clear “call to action” that allows you to collect visitor information through a lead form on your landing page. CRM Runner landing page feature lets you easily create and launch your landing pages without a professional designer or developer.

Connect Your Leads with Website Visitor Tracking

CRM Runner landing page is directly tied to the visitor tracking functionality. When an anonymous visitor submits a form on your landing page, a new lead record is created in CMR Runner. If the form gathers personal information, such as name, email, phone number and location, you now know exactly who the prospect is. The tracking tool will identify them and record their journey.

Automate Landing Page

Landing page automation introduces two powerful digital marketing tools for one strategy, which combines your lead generation processes and email marketing. You can custom create landing pages with highly customizable settings for fonts, colors, sizes, layout and every element of your page in such a way that they can express your brand and execute your vision.

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