Tag: Lead Management

Best industry practices to help you keep track of your sales leads efficiently

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If you are focusing just on your paying customers and the leads which are showing some interest in your business, then you have been doing it all wrong! Leads are the lifeline of any company and they are the ones who not only make your business profitable but also help you realize the efficiency of your sales process. Therefore it is very important to keep track of all your leads to get improved insights on your sales process.

So how do you keep track of all your sales leads? Read on to know the top industry practices which will help you keep a track of your leads, irrespective of the size of your organization.

Prepare an email flow

Lead nurturing is a very important step in managing the leads. Before you shoot your first introduction email, you should create the complete sequence of emails which you would send to your leads over a course of time. Just sending the offer email and a follow up mail a couple of weeks later will not cut through. With a defined email sequence, you will be able to comprehend lead response for each email and evaluate their interests as per their responses.

Create a timeline for follow-ups

Not all the leads who enter your sales funnel will exit as a successful buyer, some people need more convincing before conversion. It is therefore very important that you invest in a good CRM software which provides lead generation tools and automation. This will help you keep track of all leads in your pipeline when the number of leads increases . By scheduling follow-ups, your are ensuring that each lead will be talked through and nurtured, as you will know where exactly each prospect is and what the next step for him should be.

Follow a sensible lead cycle

Going after a complete dead end makes no sense right? Although it is important t nurture leads, you need to ensure that it should not take out kore resources than it’s worth. It is therefore very important to impose a lead cycle so that you don’t end up engaging with the same lead over and over again. Keeping the lead cycle short enough will ensure that your sales pipeline is fresh and connect you with new opportunities on a regular basis.

Keep track of the pipeline

The difference between a sales funnel and a sales pipeline is that a funnel focusses on stage by stage conversion, whereas a pipeline will indicate what is on your plate this very minute. Integrating the pipeline along with the funnel, into the process is a good idea. The pipeline helps simplify the lead nurturing process and work more efficiently.

Practice lead scoring

Leads scoring is the process of scoring leads in the order of their priority with the highest priority leads on the top. You can score the leads based on project size, urgency or availability of resources and focus more resources on the ones with higher priority. This helps you save up on time and resources and understand when it’s time to remove unresponsive leads from the pipeline.

All these practices can be done effectively and efficiently with a good CRM software. CRM Runner is an all in one CRM tool which makes lead management and nurturing a cakewalk for you. You can easily plan and schedule emails, create follow-ups and track all leads with a comprehensive sales funnel. Contact us at info@crmrunner.com and start your free trial now!

Keep Track of Leads in a CRM, not in Your Head!

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A CRM with automation eliminates tasks of piling up files on your desk. It automates lead prioritization and contact management so you have time to sell.

Sales and marketing teams of a business target to achieve as many leads as possible and that they do it with a time target set by their business management. During the course, they have multiple things to do, from identifying to making communications, nurturing through pulling all the stops to convert them into customers.

A lead or sales lead is a person or organization interested in your product or service and who with good nurturing may become a client in the long run.

Do you think managing so many leads down from identifying to nurturing them is a simple job? Isn’t managing them manually is a real job? The answer is yes, it’s a huge job and doing it manually has so many risks.

With the implementation of customer relationship management software CRMrunner, you can automate the process of lead management. It is a system that clarifies the leads that you are targeting, pushes them down the conversion pipeline or funnel, and the selection criteria to qualify the lead.

CRMrunner, an end-to-end CRM system, helps in nurturing leads. It is an essential precursor to both B2B and B2C sales management processes. Users of CRMrunner can manage leads well and efficiently while can put their focus on actually making sales and other productive activities instead of looking for qualified buyers.

Quickview of the Benefits of Using CRM Software:

  • Track sales activity across your whole team
  • Help search as well import options from a dedicated leads screen
  • Review contact information at a glance and edit without hassle
  • Schedule calls for potential leads easily
  • Help in maintaining precise data by adding new potential leads and deleting older leads
  • Help in maintaining notes about individual contacts
  • Generate invoices easily and make estimates to reduce the hassle of paperwork process
  • Update lead status automatically in the system for future reference
  • Close more leads by successfully moving into the sale funnel

So, no more digging through emails, business cards, and clunky tools since now! Start managing your contacts in a central platform of CRMrunner and automatically update contact details and view a lead’s entire history from the contact record.

 

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Sales Funnel CRM Software – How It Optimizes Service Industry

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The service industries must have full knowledge about the Sales Funnel before using Sales Funnel CRM Software. As companies need to convert their leads into full-time customers, so it is mandatory to understand the complete process of the sales funnel. In simple words, these are the few stages in the marketing and sales process that the leads have to go through before becoming the customer of a particular business. Under this process, your sales representatives interact with customers at every stage, and only the prospective consumers go down the sales funnel. Your business sales campaign process mostly revolves around these customers, and even you can use the Lead module that will help in streamlining your sales.

Optimizing the Sales Funnel for Service Industry

The CRM software manages the Sales Funnel from beginning to end, giving the track of each sale. Here are some pointers that show how this software optimizes the sales funnel.

Task Automation: This software automates the everyday sales tasks like sending emails to customers on order confirmation and while acknowledging the service requests. By using the Sales Funnel CRM, the system automatically delivers the E-Mails, collect the responses, and monitor the click-through, messages, and vital statistics.

Lead Management: The companies not only can generate leads but also manage them with the help of this CRM. You will not end up dumping leads that are not useful to your business on the top of the funnel as you can filter them at the correct time. With this CRM, you can manage the leads, qualify them, cultivate, and then carry a follow-up.

Authenticate the Sources: The business owners can authenticate the sources through which the leads are being generated. The Sales Funnel CRM Software helps you to identify the sources from where the company gets its leads from like referrals, paid ads, online and offline sources, etc. This way, the company owners can drive their campaigns towards particular lead generation program and nurture it for the benefit of the business.

Record Consumer Interaction: This CRM software also records all the customer interaction that helps the service providers to recognize what exactly is being demanded by their consumers. It also has a support database system that helps in quickly managing the customer’s issues and queries.

Overall, if you are using the Sales Funnel CRM Software, you can be assured of getting updated reports and forecasting about your target customers preferences. You can get your software from a reputed company like CRM Runner at cost-effective pricing.

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