How does CRM help in lead generation?

Globalization has helped the world to come closer. Communicating with people that used to take days and months earlier has now been reduced to seconds. The Internet has opened doors to new opportunities for the world. But very few people know how to use it in ways that would benefit the business to grow. Did you know that digital marketing could solve 80% of your business problems in just one click?

In this article, we will share with our audience how CRM can help you grow and generate leads. The year 2020 has been a black year for small and medium businesses. With the sudden pandemic of COVID 19 and the measures taken to control its spread, the world economy has taken a drastic shift. Many business houses have been forced to move their business from offline to online because of the social distancing norms.

The only way we can protect our businesses from going into huge losses is by opting for CRM software that helps in lead generation

  1. Digital Marketing helps Generate Hot Leads

Driving traffic on the website does not assure business. It merely increases the traffic. The traffic that is conducted on the website not necessarily generates business. Traditional marketing helps increase the visibility of the company but relies mainly on the hope factor. That means the traffic may or may not generate business. But digital marketing not only helps in traffic building but also converts the traffic into prospective customers through tracking and analytics

Digital Marketing Helps Reach Target Audience– 

Digital marketing helps in market segmentation. With the help of digital marketing tools, businesses can interact with their target audience. A constant interaction helps to build customer relations which further increases the chances of growth in the organization.

Conclusion

Therefore, Customer Relationship Management software has changed the face of small, big, and medium businesses. By implementing CRM, software organizations can improve their visibility, generate revenue, lower infrastructural costs increasing profit margins, and reach out to their target audience at minimal costs.

People who are still having second thoughts about promoting their business through digital marketing can reach out to the team of CRM Runners.

Best Chrome Extensions to help small businesses work more efficiently

Today there are apps for almost everything, and the same goes for Google Chrome extensions, CRM extensions, lead generation extensions, Workflow extensions, social sharing extensions and what not. With numerous extensions flowing into the Chrome store on a daily basis, it becomes very difficult to shortlist the ones which are most useful for a particular business. Here is the list of 10 most important chrome extensions every small business should utilize.

Agile CRM

This extension helps you generate new leads by pulling in contacts from various social media platforms into your database. You can also keep track of open rates and click through rates on the emails sent from your Gmail account and access contacts, leads and tasks from your Chrome browser.

Coverage Hub Lead Generator

With this extension, you can capture leads from multiple platforms including LinkedIn, Twitter, Facebook, Instagram, Gmail, Yelp and many more just with a single click. This is more helpful if you have an e-commerce site and you want to generate leads for your site, this makes the job effortless.

Google Keep

While browsing through the web, you will find a lot of information which you would want to save and reference later. Google keep helps you do just that, as it can help you save URLs, text and images. You can also add labels to each of them for better organization and easy access.

Block Site

The Internet today is bombarded with thousands of websites which distract people from doing actual work. If you are someone who gets distracted easily, this one is definitely a keeper for you. You can flag the websites which distract you and once you are on those sites, it will redirect you to other pages.

OneTab

All of us are not as organized as we would like to be, and that is perfectly fine, since OneTab will do that for us. If you are someone like me who likes to keep X number of tabs open on your browser so you can go back and reference one later, this one is for you. OneTab helps you convert numerous tabs into an easily accessible list. You can restore them anytime either individually or as a group. This also helps save on your RAM since these tabs will not run in the background anymore.

Team Password

It can be quite messy and tiring to keep track of all passwords of all the sites and apps you and and your team uses. Team Password helps you share passwords with your team easily. You can restrict the passwords for certain team members who do not require to use the app.

Buffer

Buffer is a very powerful tool to post on social media platforms. With a single click, you can write a post from any page, schedule multiple posts throughout the day at spaced-out intervals or schedule at a particular time.

Grammarly

A lot of you must have already used this beautiful extension to make the most of what you write. Whether you are writing an email, creating a Google doc or creating a social media post, Grammarly can help you write flawless content without any grammar or spelling mistakes.

Make use of these extensions and make your life easier. Get one more step closer to easy business management with CRM Runner. CRM Runner is a powerful all in one CRM platform which provides campaign management solutions along with field and office management solutions. Some of our features include inventory management CRM, invoicing, email integration, GPS tracking, Reporting and Analytics. Contact us at info@crmrunner.com to know more about our platform and services.

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