Tag: CRM database

Top 6 buyer motives your sales team should be aware of

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When it comes to making the final purchase decision, everything boils down to the buyer motives. Why did the consumer decide to purchase the product or service? Why did he choose this over another? There is no general answer for these questions. Every consumer will have a different motivator, let’s drill down to the top motivators.

  1. Fitment

Need fulfillment is a very strong motivator for a purchase decision. It is very important that you make your customers aware of your product or service and the problems it is created to address so that the customer can clearly analyze if the products meets their needs.

  1. FOMO

Fear of missing out is not just limited to social media. There are a lot of people who just purchase a product as they don’t want to miss out. If you make your product highly desirable, customers will purchase this due to this motive. This is more applicable in B2C business and in fashion industry.

  1. General fear

Fear of injury, safety or financial concerns gives customers a sense of urgency to purchase a particular product. The product is marketed in such a way that if the customer does not buy it, he is likely to face some consequences, for example, if a customer does not purchase an alarm system, he is making his house more vulnerable to burglary and other crimes. This is a very effective tactic to play into customers’ fears.

  1. Excitement

Associating some kind of excitement with your product is also a good motive for purchase. For ex. a BOGO(Buy One Get One Offer) or discounts on second purchase. These type of offers make the customer excited to purchase the product. This can also help in building long-term relationship with the customer.

  1. Well Being

Now a days a lot of people are concerned about their and their family’s health and well being, specially at times where the whole world is in a health crisis. This is a good opportunity a lot of companies are milking. If a product can upgrade the well being of a customer, the customer is very likely to purchase the product.

  1. Luxury

A lot of people go by the rule of want and not of the need. Luxury is something which you want, not need. If you can afford it, you can get as much as you want. If you associate luxury with your product, you can easily motivate this class of people. Products like luxury cars, spas and saunas, resorts etc. run on this model.

How can a CRM database help

A good CRM software should provide this feature to collect all this information about each buyer which will allow your sales and marketing team to make better campaigns. The CRM should have sales and marketing automation capabilities so it is easier for your team work more in less time. CRM Runner is one such all-in-one CRM software which will help you keep all the information about your existing and potential customers by maintaining a detailed sales funnel with all stages from lead generation to conversion. You can create automated drip campaigns and measure the campaign effectiveness through detailed CRM reporting. Know more about us and sign up for a free trial!

Online English Tutor CRM Software Makes Life Easier

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The world is becoming smaller every day.  People are becoming more and more connected thanks to the growing trend of online learning.  Students of an any age can take control of their education by finding online academic support.  Because the internet spans the entire globe, students seeking tutoring are no longer limited to those tutors in close proximity.  Perhaps a local tutor is useful when a student needs help with math or science, but when studying a foreign language, the best tutors are often in another country.  For this reason, online tutoring in English has become popular.

According to a 2018 Thought Catalogue article, “There are 1.5 billion English-language learners worldwide, says British Council member John Knagg. The group is one of the largest providers of English language instruction in the world with more than 3,000 full-time English teachers globally. The number of English-language learners has led to a great demand for those who can teach the language, Knagg says […]”.

The market is large, so online English tutors should take advantage of the technology available to capture it.  One such technology is CRM Software for Online English Tutors.  Tutors have a lot to worry about when it comes to teaching online.  They have to prepare engaging lesson plans that keep students energetic and, if teaching young students, parents satisfied.  They have to track student progress and ensure that all invoices are paid adequately.  Some language tutors recruit.  They may recruit new students or new teachers for their business, or both.  Because online tutoring often is a work-from-home position, many teachers take to it quickly.  That being said, the administration side of the role can be overwhelming.

CRM Software for Online English Tutors is hard to find.  Instead, it may be advisable to find a customizable general CRM database.  Some companies that work with contracted tutors offer a sort of CRM database which can be useful for instructors tied to a large firm.  However, this software has limitations.  Teachers who work independently need to find their own tracking system.

The best CRM Software for Online English Teachers will be able to track client details and send electronic copies of invoices and contracts.  Whether tracking potential teachers or current clients, that application works all the same.  For example, a landing page can be created to capture the information of interested parties.  This is useful for reaching out to parties to start or continue contracts. Invoices are populated automatically using templates.  Contracts can be signed by electronic signature, keeping everything in the online teaching world digital.

For any teacher looking to tutor online, CRM software provides a tool to keep track of all the moving pieces.  To learn more, contact CRM RUNNER today.

Web-based Contact Management System

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How Can a Web-based Contact Management System Improve Your Business?

There are great businesses with innovative ideas which struggle to grow. No matter the quality of your service or product, if your customers feel used, overlooked, taken for granted, or neglected, they are not likely to stick with your company.Web-based Contact Management System

What is a CRM database?

One of the best ways to make sure the customer experience you offer keeps you in high demand across your industry is to employ an online CRM system.

If you’ve heard of it, but, are still wondering, “What’s a CRM database,” you’re not alone! Small business owners and operators have so many responsibilities it’s easy to miss out on the latest news for the modern entrepreneur. A definition for online CRM includes spelling out the acronym: CRM stands for “customer relationship management” and it touches every work flow in your company to ensure customer expectations can be met.

The best part of using an online CRM database is it comes with you wherever you need to go. An “average work day” is rarely a regular aspect of a day in the life of a small business manager. If you need to be on-the-go, you still won’t miss the essential details of daily operations.

 

Is an online CRM software right for your business?

If you rely on employees representing your business in the field, the answer to this question is certainly, “Yes.” An online CRM system would greatly improve your customers’ experience thereby increasing good reviews, opportunities for new clients and more revenue. When the arms of your business are spread out, you need the hawk-eye view of whether or not current business processes are best serving your clientele.

An online CRM system will vary depending on which service you try and what your business will actually use to streamline workflow. If you need to keep multiple people aware of work details, if you have inventory to monitor, and if you have trouble deciding what products, services, and deals most appeal to your customers, an online CRM software will very likely help improve efficiencies in all areas of your business.

How can a web-based contact management system improve customer service?

A web-based contact management system does all the overtime when it comes to learning about your customers’ needs. For starters, an online CRM system will keep all conversations between your company and the customer in one place. This helps the company provide better service when it comes to answering customer concerns without the customer getting bounced around from department to department and feeling forgotten. An online contact management system helps essential personnel quickly review communication history to accurately and quickly provides answers for customers.

Additionally, a web-based contact management system will demonstrate customer behavior. A smart online CRM software will clearly display your customers’ favorite products, least favorite products, preferred technicians and service providers, purchasing history, and responses to company sales, specials, and events. This information is vital to growth. Knowing as much as you can about what your regular customers need helps your business grow through relating to a wider base of similar customers.

Online CRM software keeps managers up-to-date in real time

Part of staying ahead of your customers’ questions means having consistent oversight of what is happening in your business on any given day. Whether you’re in the office, at home, or on-the-go, an online CRM system will provide you all the answers you need about inventory, employee status, work progress, and customer communication.

Online CRM software provides automatic inventory updates and automatic job reporting. A quality online CRM system with GPS tracking, allows manager to be at a desk or commuting and see reports on their CRM dashboard detailing which employees left company headquarters in what company vehicles and with what inventory. Automatic inventory updates show sales information as well as problem items which are too often returned. Automatic job reporting shows how long it takes employees to complete job, notations on the work completed, and any customer feedback. With online CRM software, it’s possible to run your business and make informed choices no matter where you’re working.

An online CRM system can track employees and inventory

A CRM with employee tracking demonstrates who your top performers are and what the rest of your workforce needs to improve. Your communications with your employees are all integrated in an online CRM system so there are fewer questions about schedules and expectations. Should something outside of an employee’s control occur to take them out of the workflow for a day, the full schedule and location of the rest of your workforce is available at the click of button. Make changes and communicate all in one place, when using a CRM with GPS tracking rather than opening e-mail, time trackers, scheduling, administrative support, etc.

A CRM that tracks inventory makes cutting costs much easier. Rather than leafing through endless spreadsheets to see the full history of your product line or equipment, an online CRM system shows which products are sitting on the shelf, which parts or equipment have the shortest durability and lifespan, and which products are harder to keep in stock. A CRM that tracks inventory will warn you when you’re running out of a top seller in order to make sure you never run out of what you clients purchase most frequently.

The best online CRM software includes customizable features and reporting

Not all businesses operate even within the same industry. What works for your customers and your workforce cannot be standardized. It’s worthwhile to find an online CRM system with custom reports.

Maybe what your customers want the most is someone to answer their questions before their service technician shows up. A web-based contact management system with custom reports means you can modify your notifications on your dashboard to give you the information your clientele most frequently requests. Maybe what your employees need is an online CRM software which helps them communicate individually with customers who prefer their quality of work to free up managers to analyze the rest of the reports to design better deals and services.

CRM software vendors that offer a free trial are a good choice for business owners in 2019.

Small businesses looking to grow in 2019 will greatly benefit from a free trial with an online CRM software. CRM Runner offers ideal features, GPS tracking, and customizable reports for small business with workers in the field. Not all CRM software vendors offer adequate time for a company to test drive their product and accurately determine whether or not am online CRM software works for their team as a whole. Learn more about the features and the CRM Runner 30-day free trial by signing up here.

Most Popular CRM Tools

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What are the most popular CRM tools for large companies?

When businesses are first starting out, their needs are focused on increasing efficiencies in order to grow. Once considerable growth is achieved, a new limb of the workforce will likely be required to maintain a high level of excellent customer service to a wider client base. To avoid allowing growth to be a hindrance rather than the ultimate goal of a business, large companies need the tools to distribute necessary information to the right employees and monitor day-to-day operations with the efficiency to meet customer expectations.

Most Popular CRM Tools

Large companies seeking to employ an online CRM system need to choose a CRM platform with adequate training for employees.

Using a customer relationship management (CRM) system is meant to increase efficient workflow and save time in order for higher management to focus on the “bread and butter,” so to speak, of all businesses – customer satisfaction. When customers are happy, when they feel valued by the brands they choose to support, they are more likely to accommodate the costs of products and services.

No matter how sophisticated an online CRM software appears, it must be the right fit for your workforce. CRM training for employees is essential to save the time, money, and resources. An online CRM system should be easy to use and, more importantly, customizable to address what your particular team needs to represent your brand and maintain optimal customer service.

Be sure to choose a CRM platform with simple, easy-to-follow training and allow your company some kind of grace period to examine workflow and establish where your team is struggling.Most employees and managers could be more productive with the right online CRM tools.

Choosing online CRM software for large companies could make all the difference in promoting sustainable growth.

If you have a large client base, you need a lot of hands on deck to provide customer service to all those customers. While you can’t please everyone, it’s vital to your business to find a way to provide a quality experience to as many of your clients as possible.

An online CRM system will maintain client details, purchase history, and communication all in one place. We improve what we monitor and a smart online CRM software will make the administrative part of gathering essential information an automated process. Cutting costs in these tedious, analytical areas makes the direction more clear and easy to see when learning how to appeal to customers.

For example, if a member of your team consistently receives questions from a particular customer, an online CRM system is the best way for any member of your staff to pick up the conversation where the last employee left off. All communication will be in the same place including which products the customer has used and liked and which services are consistently requested. When your company contributes the value of answering customer questions with speed and accuracy, you learn what the next logical product or service is through this record of information all stored on the CRM database.

A web-based CRM contact manager can automate essential reports for large companies

All businesses need to budget overhead costs and operational expenses. It takes many hours and resources to sort through pages of data to decide which products or services are stale and in need of upgrade or replacement.

With an online CRM system, managers can track pertinent details to any large company’s needs to include inventory, employee performance, and sales leads. It’s wasted space, effort, and resources to stock a product no one wants to buy. In a large company, some of these smaller areas of waste inevitably add up to losses. Automatic inventory tracking allows for easier, faster decisions to remove an unwanted item from the shelf to make way for products your customers really want.

Learn who your top performers are instead of cultivating time and money into staff members who are not a good fit for the company. In larger companies with an adequate staff to service a larger customer base, it can be easy to miss those who are either in the wrong position or who do not contribute to the success of your business. An online CRM with GPS will track where your employees are during the workday, how long it takes them to complete a job, and how they handle customer service issues.

CRM costs vary almost as much as CRM vendors.

Most CRM software vendors offer a monthly payment plan for the upkeep of an online CRM platform. Your costs per month can range from $15 to $500 depending on the number and sophistication of CRM tools and features a large company decides to use.

Only pay for what you need, even in a CRM tool designed to increase revenue through improved efficiencies. Not all CRM systems offer the same level of support, training, or the same tools to monitor your daily activities. The CRM cost is an investment in the longevity of your customer relationships – there should be a balance between what you need and the value of service you receive as a customer.

Take advantage of a free trial to test out a CRM system for your company.

Staying in business in a digital age will require the sophistication, and automation of a CRM system. CRM Runner offers a variety of features such as GPS tracking, scheduling, customizable reporting, leads generation, inventory monitoring, and more for large companies. Take advantage of the training options and the 30-day free trial with CRM Runner to see what this technology can do for large companies. Learn more about the features and the CRM Runner trial by signing up here.

CRM Strategy Helps a Company Grow

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Using a CRM Strategy Helps a Company Grow

A CRM system is a strategy for growth – not just an app to keep your employees on task. If you have a CRM strategy in place, you’ve prepared to set up your team for success and, therefore, increase customer satisfaction. Here’s how it works:

CRM Strategy

Learn the basics of a CRM system

A Customer Relationship Management (CRM) system strengthens the interconnected processes between management, staff, and customers. The goal of any business is to financially thrive by providing their customers with a needed service or product. Managing your inventory means you are less likely to run out of a popular product and avoids the frustration of customers who can either wait for you to obtain more of the product or go to one of your competitors.

Even something as simple as scheduling is easier in a CRM system. Your CRM administrator can make the staff schedule from anywhere with a cloud-based CRM application. All essential personnel will have access to the schedule; should there be questions, a communication feature connects staff to the scheduler.

Different CRM systems focus on various different aspects of what makes most companies function. When these functions are automated, processes are in place to keep operations running smoothly. Sales e-mails for particular actions are sent immediately, notifications for technician arrival are sent to waiting customers, etc. Reports are run for inventory, work progress, and other essential real-time company information to make it easier for managers to reduce administrative tasks and direct time and attention to customer relationship research.  With that extra time, owners and managers are able to focus their energy toward developing new deals and packages to offer your ideal customers what they want resulting in consistent, long-term business.

A CRM platform monitors a customer’s experience with your company.

A CRM monitors a customer’s actions and in actions which is vital data to achieving repeat business. If a promotional e-mail went unopened, but, a social media ad was followed and a product purchased, this customer’s purchasing history is recorded in order to refine targeted ads for products and services.

Additionally, all interactions with the customer, from phone consults to notes from work visits and e-mail requests, are maintained in a CRM database. Aside from the fact this enables service technicians or customer service professionals a history of discussion to avoid repeating information the customer has already given, it demonstrates a pattern of behavior making it easier to anticipate a customer’s needs. Most people pick their brands because a company has bothered somehow to empower them and make them feel valuable. A CRM system makes providing this feeling easily accessible.

A CRM system that is cloud-based can be used after hours.

Business owners rarely have the luxury of working 9-5. Owners and managers take on numerous tasks while trying to live their lives. If a work task needs to be completed, but, another task overtook the time during the day it could have been completed, a cloud-based CRM system would allow for after hours work to be accomplished.

Cloud-based CRM systems operate online rather than relying on a physical, company server. This means you can design your own schedule according to how it best fits into your life with access to all your essential work information and documentation available at the tap of a screen or the click of a mouse. A CRM after hours is available on desktop or app for handheld devices.

CRM administrators can easily keep track of employees, inventory, and progress on projects.

A strong CRM system may come with a GPS function which will save your CRM administrator a significant amount of time. It will be clear when company equipment and vehicles have left headquarters and the ETA for any given worker in the field is quickly estimated in real-time. A CRM administrator has access to reports on inventory and can easily recommend to management which products are bringing in profits and which are wasting shelf space. Seeing where corners can be cut more easily saves money in the long run – a CRM strategy can go a long way towards helping a company grow.

Choosing a CRM strategy helps a company grow from year to year.

With improved internal processes and the potential for increased customer satisfaction, a CRM strategy could very well help a small business grow. An effective implementation of a new cloud-based CRM could mean the difference in a profitable year and throwing in the towel.  Automated tasks free up time to make customers feel like they matter.  If a business has a product that makes customers feel important, they are more likely to succeed.

A CRM system needs to be a good fit for a business.  Often un-needed features cause high pricing and confusion for field staff.  If the interface isn’t user friendly and common tasks aren’t easily accessible for employees, it’s likely to go unused.  Choosing a CRM system to fit the needs of your business may require several demonstrations, CRM software trials and feedback meetings with employees.

CRM Runner offers a 30-day trial to help companies experience what happens when an easy-to-use CRM system is put in place. Start learning how your customers behave and how you can better retain your loyal base: Check out the features and start a free trial with by signing up here.

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