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6 proven tips to increase your email marketing ROI. Thank us later!

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What is the oldest yet still very relevant, most popular and cost effective medium of reaching out to your potential customers? Yes, you got it right, Email Marketing! Most of the businesses consider email marketing as their cash cow as it the the top revenue generating marketing channel. However, if your are not among those businesses, it is time you reconsider your email marketing methods. It might need a couple of minor investments and some best practices to follow, all of which are totally worth it.

Invest in Automation

Ok, don’t just close the tab yet, seeing investment as the first point. Email marketing automation is an excellent tool in sending emails to your potential customers at a large scale as well as measure the performance. It reduces the manual task of sending the same email again and again to different customers. You can schedule the emails at a time when your target audience is most likely to read them.

Use website visitor information

Every business needs a website, and Google Analytics is no exception.Visitors to your website have the best possibility of becoming a lead or reacting to your email.You may personalize your email messaging to your website visitors’ demographics and interests by identifying their demographics and interests.

Google Analytics is a useful tool for discovering a visitor’s location, items of interest (based on pages viewed), and other useful information.Depending on the solution you employ on your website, you’ll be able to track whether people return days, weeks, months, or years after their initial visit.

Keep an eye on campaign data

Data from prior campaigns is stored in your email marketing platform.You know who opens your emails, what device they use to read them on, when they open them, what links they click, and where they are when they receive them. You should also be able to keep track of who has bought what and when they bought it.You can start segmenting your lists and crafting tailored messages for your next campaign with this information.

Discard unused or fake email addresses from contacts

Emails that never reach their intended recipient have little influence and diminish thecampaign’s success.A poor sender reputation score can be caused by a variety ofcircumstances.If your mails are frequently reported as spam, it will have a negative influence on your reputation.The similar impact will be produced by low open rates and high bounce rates. The use of email authentication and inspection ensures that emails are sent to valid, active addresses.This improves your email campaign’s open rate and return on investment.

Mobile optimized emails

You may be missing out on possibilities to engage new consumers and create income if your emails aren’t mobile-friendly.According to a study by Campaign Monitor, 65 percent of emails are read on mobile devices and tablets.As a result, it’s critical to optimize your emails for mobile readability.

Don’t forget to check your email from a mobile perspective before sending it.It’s crucial to maintain mobile-friendly material succinct and to-the-point while generating it.Create material that is concise and simple to absorb.

Mix different campaign styles and methods

Consider varying the styles and tactics of your email marketing campaigns to avoid under performance. You’ll learn what your prospects respond to as you test different email components including delivery days, content angles, surveys, and fulfillment parts.You’ll have a higher chance of keeping your readers engaged if you keep your material and methods fresh.

CRM Runner is an all in one marketing and sales automation software. You can create powerful  email marketing campaigns using a variety of templates. You will get a detailed report on your campaign performance to make the process self correcting. Mail us at info@crmrunner.com or submit the enquiry form on our website to know more.

Importance Of Crm Software For Real Estate Agents

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CRM stands for customer relationship management and it is a strategy which describes how a small business expands and manages customer relationships. Real estate CRM software does more than digitize your business’s sales. CRM software saves time by providing personalized customer services.

CRM software is very helpful to real estate agents.  Here is a list of ways that CRM software can help real estate agents.

Better Decision Making

Customer relationship management helps in segmenting your clients in order of their preference and likes. You can use this analysis to identify your potential customer and put more emphasis on those particular customers. You can prioritize your customers and establish an effective communication with them. These reports and analysis help you to make better informed decisions.

Keep in touch with clients of high value

CRM allows you to have more proactive conversations with your potential clients, and it also lists and identifies customers that are hot leads from those that are the least likely to purchase services from your business, so that you can have focus on your clients accordingly. Through the automated system of CRM, you can store valuable details of your customers and you can schedule automated messages to be sent to them on their birthdays, anniversaries, or any important day.

Your Availability to Your Clients

Every client wants quick response from you.  Our Best CRM software establishes an automated system to take the queries from your customers and sends it to you. With the help of this, you can easily give a quick response to your existing customers. This also works in case of new customers. Every new customer can be a potential customer of your products, and quick responses increase your conversion rate. CRM software also keeps the track record of past chats with your customers so that you can use it for your reference in future.

CRM Assists You at Every Stage

CRM software include a large number of integrations of multiple applications into you CRM software, so that you need not keep switching between windows. This saves time and you can utilize this time for doing other functional tasks. In these ways CRM software’s assists you at every stage and saves your time.

Four Reasons to Integrate Your Email with CRM

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Despite the rise of social media and network marketing, email remains the most important marketing tool. The number of email accounts far outnumbers the combined number of Facebook and Twitter accounts. Not to mention that total searches on Google, Bing, and Yahoo account for only 1.1 percent of total email traffic. This is primarily due to the fact that email is the most effective tool in sales, particularly in lead generation.

An email has a 50% higher rate of generating qualified leads when compared to other mediums, and it is the preferred source of business communication for more than 70% of consumers. To take this capability to the next level, businesses can integrate their email provider with a CRM. Integrating your email to the best CRM software will provide you with a resource to track all email activity, identify what messaging gets the most responses, and automate your process.

Integration of email marketing providers with a CRM provides numerous additional advantages. Here are five reasons why you should think about a unified solution:

Comprehensive Return on Investment

The integration of CRM and email can enable you to calculate the true ROI of a campaign. As an example, consider the evaluation of the value of marketing at a trade show. After importing trade show leads, you will be able to track all email interactions from start to finish, allowing you to determine the return on your investment. You can also figure out the best time to reach out and the messaging that gets the most responses.

Improved Sales Visibility

The payroll CRM email integration provides sales agents with real-time visibility into the behavior of the customer/lead or prospect. It reveals information such as which prospects opened emails and clicked through data, allowing agents to be more knowledgeable when making sales calls. This enables sales agents to tailor their calls to prospects’ interests and what is on their minds.

Data integrity

When email activities are automatically logged, sales management can have confidence in their CRM data. The same is true for Sales Agents, who can always stay up to date on all leads and know when to reconnect. Sales agents will also be able to use email templates to ensure that they always use the most effective messaging. This ensures that contact information is always up to date for the next campaign.

Increased Responsiveness

A CRM solution with email integration plays a significant role in improving customer satisfaction by significantly reducing response time. By displaying important customer data such as contact information, touch-point history, and more alongside the email, the integrated system can reduce response time. This capability enables agents to respond to inquiries as soon as possible in order to improve the customer experience, rather than referencing the customer information in one application and then switching to email.

To find out more benefits of CRM integration with email, reach out to us today at info@crmrunner.com. Call us at 877.590.0040.

Why is CRM necessary for Business?

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CRM is also known as customer relationship management. In the 21st century, CRM is required because of the following reasons.

  1. Expands the Business market– Customer relationship management helps businesses reach out to people from different regions, giving them access to the website. Target customers can easily relate to the content because it is in their local language. Further customer relationship management also helps to add value to the marketing strategies used to attract new customers.
  2. Improving SEO or search engine optimizations is the critical strategy used to make a business visible to its target audience. A multilingual SEO helps Google understand the language in which the content is written, and accordingly defines the target audience. Further, a multilingual website also gives detailed insights on the watch time and detailed insights on consumer behavior.
  3. Increases Traffic– There are high chances that a multilingual website drives more traffic than an average website. People using a multilingual website can see a considerable hike in traffic within weeks. Increased traffic increases the conversion rate.
  4. Building trust and recognition– Customer relationship management helps build trust and satisfaction in the hearts of the target customers. Bigger traffic helps with brand awareness, as it opens doors of communication, and people get familiar with your product or service. It also adds credibility to the brand. It gives a global platform to the business houses reaching out to people from all over the world.

Any business of any industry is big, medium, or small, benefits through a multilingual business partner because of the apparent reason that India is a country where people from different cultures, creeds, and languages connect through shared interests. And not only has this but a multilingual business partner given the much-required wings to the business houses that have started working with the vision to grow so that they can reach out to all kinds of people all over the world.

If you cannot figure out where to start and how to proceed to get recognized and make a mark in the business world, our team at CRM Runner can be your guiding light. We have a team of experts who assist people in developing a multilingual business partner so that you can reach out to your target audience whenever required at the click of a mouse. Let our website developers and social media experts at CRM Runner join hands and work towards developing a CRM that will take the business to the next level. People can analyze run time on each post, post engagement, and website visitors to determine how the website is performing.

If you still have doubts about where to start from and aspire to become big and leave your mark in the world of business, all you need to do is create a multilingual website.

If you are still under two minds and unsure whether to transform your business into a multilingual one, speak to our experts today. The team at CRM Runner has stepped forward to help people create multilingual business partners through add campaigns and sales.

How have CRM helped in automating attendance

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Traditionally, maintaining an attendance register was a must  when computers were not invented. The performance of an employee was partially dependent on their punctuality. Every year just before the performance appraisal in any company, the attendance register was minutely studied, and percentages were manually calculated to understand an employee’s level of commitment. There were separate registers maintained to keep a record of leaves, note the in-time and out-time to figure out who is coming on time and who is not, and most importantly, a separate register had the count of working days of an employee.

After the advent of computers, CRM systems were developed with biometric integrated automated attendance systems. These replaced the old registers in no time at all. There were ample reasons why companies shifted from manual records to CRM software when marking the attendance of the employees of a company.

Benefits of automated in and out time

Accurate attendance

Attendance integrated CRM gave accurate attendance records. Since the whole process of attendance calculation was automated, the chances of committing mistakes while calculating an organization’s attendance is zero percent.

No manipulation

The attendance that was taken manually could easily be manipulated. But with CRM integrated attendance, there is no chance of manipulation. To make it even more full-proof biometric was introduced at a later stage where the CRM software could track an individual’s fingerprint to mark their attendance. In some cases, the retina of an individual is also scanned before the system keeps the person present for the day. This means that to mark yourself present, a person needs to stand in front of the biometric, so using proxies to give attendance completely stopped.

Works in all types of scenario

There are scenarios when marketers are out on field visits, and they can’t return to the office to mark them present. In this scenario, it is best to use CRM integrated attendance to access the portal sitting anywhere using an internet connection and keep them current. It makes them more mobile and ensures the salaries do not get deducted because of a mismatch in attendance.

Conclusion

Therefore, with the help of CRM software, people can track the attendance of employees sitting anywhere and assess their performance. The automated in-time and out-time facility give accurate results. There is no way to manipulate attendance, and this is precisely why organizations shift from manual to mechanical attendance systems.

Why do people prefer reporting through CRM?

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Every organization, whether it is big or small, runs on a project basis mostly. These projects are usually of different tenures. Some are long term others are short term. What is expected in these organizations is report generation, either after every field visit or an internal inspection of how far the projects have progressed is reported by the organization’s employees.

Every activity in an organization is mentioned in the report. With the invention of computers, reports are now submitted using CRM software which has been very advantageous for businesses.

Advantages of writing a report on a CRM

Predefined format for reports

The biggest advantage of writing a message through the CRM is that there are predefined formats. If you are new to an organization, it is obvious not to know the report’s design, but when you are sending the information through the CRM, you don’t require formatting knowledge. There is a predefined format for the messages stored in the system, whether it is an appraisal report or a feedback report. You need to fill in the necessary fields and click on submit.

If you don’t have prior experience about which fields to fill, you should focus on the areas with a star marked on one side. The fields that generally are not starred are not mandatory, but if you see a red star beside the field, you should know that it is compulsory to fill the field.

  1. You don’t have to write lengthy pages-

When reports were written manually, you needed to write more, but not anymore. Filing a message through the CRM hardly takes a few minutes. You need to be to the point and answer only what is being asked.

  1. Can access and submit the reports from anywhere

You can access the reports from anywhere and send them with just a click of a mouse.

  1. Get instant feedback for reports.

Today thanks to CRM systems, you don’t need to wait for your feedback. Feedbacks of the reports are generated within 24 hours of report submission.

Conclusion

Therefore, it can be said that companies have accelerated their work speed by introducing report integrated CRM systems. Now you can get formatted report forms at the click of a mouse and expect the feedback of your information to reach you within 24 hours. The predefined formats installed in the software give your report a professional look.

How has CRM helped in Invoicing?

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Invoicing is the most critical segment of billing. It is the step in which all purchase details are mentioned clearly and accurately based on which the bills are released. Traditionally invoicing was accomplished manually and filed and stored in lockers. Manual invoicing led to errors when the staff of an organization was made to prepare many invoices, which led to delay in the release of payments.

Common Errors people made while invoicing manually.

  • One of the most common errors made by people while invoicing manually was making an error in the name of the customer. These errors often led to massive confusion and were also a cause of delay in payments, especially when the charges were done via bank transfers.
  • Another standard error that people made while invoicing was a mismatch in the payment amount or a missed digit in the account details. A small mistake in an individual’s account number or a digit error in the payment amount could lead to a considerable massacre when invoicing was done manually. These mistakes affect the brand of an organization and create a rift between the customer and the marketer.

To avoid these human errors, CRM software was invented, which came with an automated invoicing system. This software can generate invoices in hundreds without causing any human errors.

Reduced human errors

The primary benefit of automated invoicing through CRM was that it considerably reduced human errors. This CRM software helped create professional invoices with a standard format, which reduced human errors like mistaking the name, account information, payment amount, etc.

Decreased paper wastage

Because Invoicing is done on the system in soft copies using CRM, there is decreased paper wastage. In a way, it can be said that there is zero wastage.

Reduced time of invoicing

With the help of CRM software, hundreds of invoicing can be done in a fraction of seconds without compromising on accuracy.

Increased work efficiency

This software has helped in increasing the work efficiency of humans. They don’t need to worry about the nitty-gritty of invoicing anymore.

Conclusion

Therefore, CRM software that comes with integrated automated invoicing software saves your time, reduces errors, and has zero waste of paper. Most importantly, it has increased work efficiency to a great extent.

How has CRM helped in Email Integration?

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With the invention of the internet, a new mode of communication was introduced to marketing, which was known as email services or electronic mail services. Before that, marketers used to communicate with their customers through digital media like televisions or phones.

It was challenging to maintain a one-on-one relation with the customers. But as Email services came into existence, communicating with prospective clients became a lot easier.

Reach customers in seconds

The most significant advantage of emails is that it can reach your customers in seconds, unlike postal letters that sometimes takes weeks to reach a destination. CRM software has integrated email systems that allow marketers to send information about their available offers to prospective clients.

No extra charges are required- Unlike letters that require postal charges, there are no additional charges to send emails provided you have an active internet connection.

You receive alerts if the emails do not reach the recipient.

One significant advantage of using email services in marketing is knowing whether the email has gone to the recipient or not instantly. And in the case of some technical error or mistake in the address, the email does not reach your much-valued customers, it is going to revert immediately. To know whether the mail has got your customer or not, all you need to do is refresh the page. If there is an issue with the email, it will bounce back immediately, which tells you that you need to send the email again.

Instant replies through auto-generated emails

Email also has the facility to set auto-generated replies in reply in response to the customer’s email, which saves you from losing your customers, especially when you cannot respond to the email immediately.

Apart from all this, customer relationship management has also introduced email marketing, with the help of which you can efficiently market your products and services.

Conclusion

Therefore we can say that CRM software have integrated email services which not just helps you stay in touch with your customers and inform them about products and services. Still, on the other hand, you can also market your products and services through email marketing. The most significant advantage of using an email integrated CRM system is that you do not lose your customers. You can set auto-generated replies to your customers, especially when you are away from your system. It helps in building trust in customers, which in turn grows your business.

How can integrated Calling card in CRM increase your sales

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One reason why marketers used to lose customers when they used traditional promotion methods was that there was no way customers could call the clients when they saw the advertisements. Usually, the marketers used to market their products by showing a 2-minute commercial where they either did not mention where to contact or managed to give a glimpse of the phone number just once or twice. It was therefore difficult for customers to reach out to the companies even if they were interested.

Customers had to watch a commercial multiple times to figure out an address or contact number. This affected their sales heavily. Then the CRM systems were created with a call to action tab.

Role of Call to Action Tab

The new CRM systems come with a call to action tab where customers can directly place a call sitting online to get in touch with the service provider. They do not need to look around for the contact number. The CRM is specially designed so that prospective customers can easily place a call by placing their cursor on the calling tab and clicking on it.

Benefits of a Calling Button

There are numerous benefits of a calling button on the CRM portal some of them are mentioned below-

Customers don’t need to memorize the number

Unlike TV commercials where people used to take the pain of memorizing the phone number to place a call calling card, integrated CRM systems have the number incorporated in the call to action button. There is no need to memorize the phone number of the organization. You can call by clicking on the green call button on the interface of the CRM.

There are no charges to place a call.

The benefit of calling through the call to action tab is that there are almost zero chances that you would land up mistaking the number, and it is free of cost.

Online calls are free from network issues.

Mostly these calls are made through the internet instead of using the usual mobile network. That is why the transmission is crystal clear, and there are lesser chances of facing any network issues.

No technical knowledge is required. 

Even a child with barely any technical knowledge can use the call to action tab to place a call in the organization.

How can CRM Software help in Inventory Management?

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Inventory management is an integral part of marketing. It works for hands in gloves with customer relationship management. Often when marketers maintain inventory and customer data in separate systems, their orders get delayed. This is precisely why the CRM Software integrates the inventory details and customer details. Before we get into the benefits of inventory management, let us first speak about inventory management.

Inventory Management

Inventory management is the management of products available in the market. It tells us the exact quantity of the products along with their specifications.

Need for CRM Software for Inventory Management

Previously people used to keep a separate log of inventory in their markets. Whenever a customer asked for the products, they would check for the availability of the products in the inventory list before confirming the order.

However, because these two essential pieces of information, i.e., customer requirement and the list of products, were documented separately, it took some time to confirm the order. There was also a lot of miscommunication while dealing with customers.

Moreover, people who were not well- accustomed to the manual system also found difficulties extracting information.

Ways in which CRM software help in inventory management

  • It helps people answer queries instantly

With the integration of CRM software, inventory management has become a piece of cake. Since all the customer and inventory information is managed through the same software, you can quickly answer customer queries about what stocks are available and whatnot.

  • Saves time

All the information required to place the order, be it customer contact details or stock data, is available at the click of a mouse in the CRM Software. Therefore it saves a lot of time and helps in smooth operation.

  • It helps avoid chaos and confusion.

CRM software has reduced a lot of chaos and confusion by sorting data. With the help of this software, you can easily find out how many orders you can accept for a particular product. It has also helped marketers deliver the products on time.

Conclusion

Therefore, CRM software has helped a lot to manage businesses and helped increase production by giving the correct information about which product is being sold at what quantity, hence monitoring the company’s inflow and outflow of products.

How Can CRM help in Payment Transfers?

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CRM has become so popular because it has played a vital role in payment transfers. Earlier payments were made either through bank transfers that took three business days or through hand cash. But with the advent of the internet, CRM software has developed that has integrated payment systems. With the help of CRM, customers can now pay for their products online and services at the click of a mouse

Here are three ways in which CRM help in payment transfers

CRM has an integrated payment portal

CRM or Customer Relationship Management software has a dedicated integrated payment portal. This portal accepts electronic transfers. So now you don’t need to worry about having sufficient cash. You can pay for your products and services online through NEFT transfers. The high-end CRM software also accepts other modes of transactions, including GPay services, making payments hassle-free.

Instant Transfers

Another benefit of installing CRM software is that you do not need to wait for the money to hit your account. Instant transfer facility helps customers pay for their services instantly without taking any added hassles. Instant transfer facility also helps confirmations, especially when products are scarce in the stock.

Initiate Refunds

The most significant advantage of payment integration in CRM is in case you have asked for a refund. You don’t have to visit their shop. CRM software gives the facility to customers to initiate a refund sitting online. They can also track their refund till it hits the bank. CRM Runners have a dedicated team of professionals who have a separate department that monitors transactions. If you feel there is a delay in your refund, you can speak to the concerned authorities and track the status of your refund.

Similarly, there is no fear of payment failures. The software is constantly updated to ensure smooth transactions.

Conclusion

Therefore, it can be said CRM software is designed to see that there are no hassles in payments. Customers can quickly pay for their products through CRM portals. Marketers can get instant transfers and initiate refunds if they are not happy with their products and safely reach their money transferred to their bank accounts. The whole purpose of CRM is to ensure customers don’t get harassed trying to pay for their favorite products.

How does CRM help in lead generation?

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Globalization has helped the world to come closer. Communicating with people that used to take days and months earlier has now been reduced to seconds. The Internet has opened doors to new opportunities for the world. But very few people know how to use it in ways that would benefit the business to grow. Did you know that digital marketing could solve 80% of your business problems in just one click?

In this article, we will share with our audience how CRM can help you grow and generate leads. The year 2020 has been a black year for small and medium businesses. With the sudden pandemic of COVID 19 and the measures taken to control its spread, the world economy has taken a drastic shift. Many business houses have been forced to move their business from offline to online because of the social distancing norms.

The only way we can protect our businesses from going into huge losses is by opting for CRM software that helps in lead generation

  1. Digital Marketing helps Generate Hot Leads–

Driving traffic on the website does not assure business. It merely increases the traffic. The traffic that is conducted on the website not necessarily generates business. Traditional marketing helps increase the visibility of the company but relies mainly on the hope factor. That means the traffic may or may not generate business. But digital marketing not only helps in traffic building but also converts the traffic into prospective customers through tracking and analytics. 

Digital Marketing Helps Reach Target Audience– 

Digital marketing helps in market segmentation. With the help of digital marketing tools, businesses can interact with their target audience. A constant interaction helps to build customer relations which further increases the chances of growth in the organization.

Conclusion

Therefore, Customer Relationship Management software has changed the face of small, big, and medium businesses. By implementing CRM, software organizations can improve their visibility, generate revenue, lower infrastructural costs increasing profit margins, and reach out to their target audience at minimal costs.

People who are still having second thoughts about promoting their business through digital marketing can reach out to the team of CRM Runners.

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