Tag: boost customer engagement

Enhance Customer Engagement and Simplify Business Processes with QR Codes in CRM Runner

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QR codes have become ubiquitous in today’s digital age, revolutionizing the way businesses connect with their customers and streamline operations. CRM Runner, a leading CRM platform, offers a cutting-edge QR codes feature designed to elevate your customer engagement and simplify various business processes. Let’s explore how CRM Runner’s QR codes feature can unlock new possibilities for your business.

Understanding QR Codes in CRM:

QR codes, short for Quick Response codes, are two-dimensional barcodes that can be scanned using smartphones or other devices equipped with QR code readers. These codes store information such as URLs, contact details, product information, and more, providing a seamless way to access and share data.

Seamless Integration:

CRM Runner seamlessly integrates QR codes into its CRM platform, allowing businesses to generate and incorporate QR codes directly into their marketing campaigns, product packaging, and various business operations. This integration ensures a unified customer experience and enhances business efficiency.

Boost Customer Engagement:

With CRM Runner’s QR codes feature, you can create dynamic QR codes that lead customers to engaging content, such as product videos, promotional offers, surveys, or event registrations. By providing valuable and interactive content, businesses can effectively capture their customers’ attention and drive meaningful interactions.

Efficient Lead Generation:

QR codes offer a powerful tool for lead generation. By placing QR codes on marketing materials, businesses can capture potential customers’ interest and encourage them to scan the code to access more information or sign up for newsletters. This direct and user-friendly approach enables businesses to expand their customer base and nurture leads effectively.

Simplify Event Management:

QR codes streamline event management by serving as digital tickets or check-in mechanisms for attendees. With CRM Runner’s QR codes feature, event organizers can effortlessly track attendance, manage registrations, and enhance the overall event experience.

Enhance Product Tracking:

For businesses dealing with physical products, QR codes can simplify inventory management and product tracking. Attach QR codes to products, enabling quick access to product details, stock levels, and shipping information. This efficient tracking system optimizes supply chain management and ensures seamless order fulfillment.

Seamless Customer Feedback:

Gather valuable insights and feedback from customers with QR codes linked to surveys and feedback forms. CRM Runner’s QR codes feature enables businesses to collect feedback directly from customers, helping them identify areas for improvement and enhance overall customer satisfaction.

QR codes have become a game-changer in the world of business, offering innovative ways to engage customers and optimize operations. CRM Runner’s QR codes feature empowers businesses to enhance customer engagement, streamline processes, and gather valuable data with ease. Embrace the power of QR codes in your CRM ecosystem with CRM Runner and unlock new possibilities for your business’s growth and success.

Get Started with QR Codes in CRM Runner:

Visit CRM Runner’s website to learn more about QR codes and how they can benefit your business operations. Take advantage of this feature to elevate your customer relationships and simplify various aspects of your business. Get your business to the next level of efficiency and engagement by embracing QR codes with CRM Runner.

Email Automation : Top 5 trends of 2021 that are changing the CRM game

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Just before 2020 started, most marketers were thinking of email marketing as an obsolete marketing strategy. However the unfortunate pandemic impacted our lives, and we are back again on digital channels taking email marketing to the forefront again. With the increase in use of automation tools, there are a lot of email marketing trends which have emerged in 2021 which would be foolish to ignore. Let us have a look at few of them.

Using Interactive emails

The whole purpose of email marketing is to increase user engagement and interaction, and what better way to engage them than in the email itself! Interactive emails are the new thing where you no longer send long and boring emails to your customers but ask them to do something they would be interested in, like spin the wheel, pop quizzes, image rollover effects, surveys and polls etc. Here the reader is engaged with the email and this increases the click through rates.

Rethinking on the design

Long gone are those days when long and subtle emails did the job. It’s the era of minimalism and bright bold colors. Long scrolling emails are a big no no. Make the emails attractive with bold color blocks and classy font styles. However, make sure not to go overboard with too many images. One more thing to complement the design is to include a dark mode, as some people love to explore their gothic side, so give them a chance to do so.

Using the potential of drip campaigns

Automated drip campaigns are a very powerful tool when it comes to email marketing. Studies show that automated emails get as much as 120% higher click rates than broadcast emails. Drip campaigns consist of a sequence of emails set over a period of time, right from the user signs up until he makes a purchase. This ensures that the user gets an email which is useful to them, and not generic emails. Specific actions taken by the user triggers the emails at each point, hence the name drip campaign, since information flows in ‘drips’.

Optimize campaigns with Artificial Intelligence

If there are certain jobs which a machine can do better than humans and it saves time and effort, why not use it? Artificial Intelligence or AI can do a lot of tasks like list segmentation, content analysis and customer behavior analysis to generate data driven insights. This will help you create more customized emails for each subscriber. This will ensure the email is of interest to the subscriber and it will be more likely that he will take the desired action.

Hyper-personalized emails

A lot of company still struggle in determining the importance of personalization in emails and send mails to the users which are sometimes completely unrelated to them. Receiving an email which is unrelated to the user will either result in the user deleting the email, unsubscribing or moving it to junk, any of which is not desirable. AI is again helpful here, where each users interests and behavior is captured and this data is used to carefully curate an offer specially for them.

CRM runner offers highly customized email marketing platform wherein you can tailor your emails as per user preference to increase sales, boost customer engagement and improve customer retention. Mail us at info@crmrunner.com to know more about our email marketing feature and how you can create stronger email marketing campaigns which are guaranteed to perform.

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