Tag: Automated drip campaigns

Top 6 buyer motives your sales team should be aware of

Posted on by admin

When it comes to making the final purchase decision, everything boils down to the buyer motives. Why did the consumer decide to purchase the product or service? Why did he choose this over another? There is no general answer for these questions. Every consumer will have a different motivator, let’s drill down to the top motivators.

  1. Fitment

Need fulfillment is a very strong motivator for a purchase decision. It is very important that you make your customers aware of your product or service and the problems it is created to address so that the customer can clearly analyze if the products meets their needs.

  1. FOMO

Fear of missing out is not just limited to social media. There are a lot of people who just purchase a product as they don’t want to miss out. If you make your product highly desirable, customers will purchase this due to this motive. This is more applicable in B2C business and in fashion industry.

  1. General fear

Fear of injury, safety or financial concerns gives customers a sense of urgency to purchase a particular product. The product is marketed in such a way that if the customer does not buy it, he is likely to face some consequences, for example, if a customer does not purchase an alarm system, he is making his house more vulnerable to burglary and other crimes. This is a very effective tactic to play into customers’ fears.

  1. Excitement

Associating some kind of excitement with your product is also a good motive for purchase. For ex. a BOGO(Buy One Get One Offer) or discounts on second purchase. These type of offers make the customer excited to purchase the product. This can also help in building long-term relationship with the customer.

  1. Well Being

Now a days a lot of people are concerned about their and their family’s health and well being, specially at times where the whole world is in a health crisis. This is a good opportunity a lot of companies are milking. If a product can upgrade the well being of a customer, the customer is very likely to purchase the product.

  1. Luxury

A lot of people go by the rule of want and not of the need. Luxury is something which you want, not need. If you can afford it, you can get as much as you want. If you associate luxury with your product, you can easily motivate this class of people. Products like luxury cars, spas and saunas, resorts etc. run on this model.

How can a CRM database help

A good CRM software should provide this feature to collect all this information about each buyer which will allow your sales and marketing team to make better campaigns. The CRM should have sales and marketing automation capabilities so it is easier for your team work more in less time. CRM Runner is one such all-in-one CRM software which will help you keep all the information about your existing and potential customers by maintaining a detailed sales funnel with all stages from lead generation to conversion. You can create automated drip campaigns and measure the campaign effectiveness through detailed CRM reporting. Know more about us and sign up for a free trial!

Email Automation : Top 5 trends of 2021 that are changing the CRM game

Posted on by admin

Just before 2020 started, most marketers were thinking of email marketing as an obsolete marketing strategy. However the unfortunate pandemic impacted our lives, and we are back again on digital channels taking email marketing to the forefront again. With the increase in use of automation tools, there are a lot of email marketing trends which have emerged in 2021 which would be foolish to ignore. Let us have a look at few of them.

Using Interactive emails

The whole purpose of email marketing is to increase user engagement and interaction, and what better way to engage them than in the email itself! Interactive emails are the new thing where you no longer send long and boring emails to your customers but ask them to do something they would be interested in, like spin the wheel, pop quizzes, image rollover effects, surveys and polls etc. Here the reader is engaged with the email and this increases the click through rates.

Rethinking on the design

Long gone are those days when long and subtle emails did the job. It’s the era of minimalism and bright bold colors. Long scrolling emails are a big no no. Make the emails attractive with bold color blocks and classy font styles. However, make sure not to go overboard with too many images. One more thing to complement the design is to include a dark mode, as some people love to explore their gothic side, so give them a chance to do so.

Using the potential of drip campaigns

Automated drip campaigns are a very powerful tool when it comes to email marketing. Studies show that automated emails get as much as 120% higher click rates than broadcast emails. Drip campaigns consist of a sequence of emails set over a period of time, right from the user signs up until he makes a purchase. This ensures that the user gets an email which is useful to them, and not generic emails. Specific actions taken by the user triggers the emails at each point, hence the name drip campaign, since information flows in ‘drips’.

Optimize campaigns with Artificial Intelligence

If there are certain jobs which a machine can do better than humans and it saves time and effort, why not use it? Artificial Intelligence or AI can do a lot of tasks like list segmentation, content analysis and customer behavior analysis to generate data driven insights. This will help you create more customized emails for each subscriber. This will ensure the email is of interest to the subscriber and it will be more likely that he will take the desired action.

Hyper-personalized emails

A lot of company still struggle in determining the importance of personalization in emails and send mails to the users which are sometimes completely unrelated to them. Receiving an email which is unrelated to the user will either result in the user deleting the email, unsubscribing or moving it to junk, any of which is not desirable. AI is again helpful here, where each users interests and behavior is captured and this data is used to carefully curate an offer specially for them.

CRM runner offers highly customized email marketing platform wherein you can tailor your emails as per user preference to increase sales, boost customer engagement and improve customer retention. Mail us at info@crmrunner.com to know more about our email marketing feature and how you can create stronger email marketing campaigns which are guaranteed to perform.

Categories

Sign up for Fresh Content