Customer Relationship Management ( CRM) software provides significant benefits for all of an organization’s departments. With the advanced capability of unifying customer service, sales, and marketing onto a single platform, the software can immensely help the sales and marketing departments to handle their tasks effectively. It centralizes all interactions with existing and potential clients, allowing you to track data securely whenever required.

How an advanced Customer Relationship Management (CRM) solution helps sales professionals to increase sales?

Lead Management

Tracking leads and moving them through the entire sales funnel can be a challenging and time-consuming task. An automated CRM Software for Sales and marketing enables sales representatives to capture leads from multiple sources which allows them to respond to these customers’ queries more quickly. It automatically segments the leads according to customers’ behavior, preferences, and demographics.

Automate Follow-Ups

Stop sales missing because nobody has followed up. CRM systems can automatically trigger a sales rep with a lead generated through the website to follow up on. Also, filtering your existing database allows you to find those leads who have not been contacted in a while.

Contact the Right People with the Right Message

CRM software allows you to easily filter your contacts to get a targeted list of customers who would be most interested in an upcoming promotion or new product.

Understand Your Customers

An undervalued benefit of CRM systems is that they allow you to customize every interaction that you have with your clients. You can track preferences, needs, concerns, etc. that builds rapport and keeps them coming back.

Improve Service After the Sale

Sales teams have a lot of pressure to make the sale and move on to the next. CRM software can automate the selling process to ensure customers will not be forgotten once the sale is complete.

Streamline Processes

Win over your sales team by automating mundane and labor-intensive tasks. Even a simple task like setting up a meeting can take precious minutes in the day. Avoid the back and forth emails and phone calls by using a CRM for small businesses that allow your clients and vendors to simply click a link to see your current availability. The way it works is simple: a call is automatically generated for everyone’s calendars once they select a time.

Foster a more productive, happier sales team

Not only is it a benefit to a happy sales team to use a CRM system, but it is also crucial to its success. One of the biggest reasons for the failure of CRM implementations is the lack of team adoption. By involving your entire team, you will be reaping the full benefits of CRM software.

Generate Consistent Commissions

One of the big advantages for your sales team with CRM software is that it helps them understand which customers are at what stage of their sales pipeline. By knowing this information, they can prioritize who they contact and when to avoid missing their monthly quotas.

The primary objective of a CRM solution is to enhance customer interactions and improve overall sales. It also enables managers and their team leaders to identify any mistakes from an employee the moment they occur.

 

The world of sales and marketing is all about competition and niche.  Every business and professional who wants to participate in this industry knows that it is competitive, and the key to success is finding your unique role in meeting their needs.

For example, we sell CRM Software.  That’s the point of this blog.  If you are in the world of marketing and sales, then you already know how it works.  We present you some valuable information that you may or may not already know.  It isn’t exactly protected information.  In some cases, it is extremely obvious information.  However, we put this information out there to sales and marketing professionals, or those who aren’t professionals in many cases, because we have a unique tool that can help improve their business.

Rather than try to dazzle you with fancy lingo or consumer psychology, we will cut straight to point for you:  Here are the benefits of CRM Software for Sales and Marketing.

• Landing Pages: CRM Software for Sales and Marketing offers a template that builds a landing page so that yours can collect information accurately and efficiently.  The information is easily uploaded into the database so that you have the valuable data at your fingertips for your next initiative or campaign.
• Sales Funnel Tool: The sales funnel tool is useful for a variety of industries.  The benefit of this tool in the CRM Software is that it pulls the information from your resources that track leads.  Then, you have the power to organize the clients based on your sales team’s capabilities.  Double click on a name to have the client information on the screen.  If you have VoIP (Voice over internet protocol), then you have the customer on the line with just a click.
• From the software, templates make sales very easy. You can send an electronic estimate based on a template.  Contracts can be sent (and saved) using electronic signature.  You can convert estimates to invoices in a snap.  Invoices can be paid electronically.  Full software integration allows you to accept payment within the CRM Software and transfers information to many accounting software applications.
• Staying in contact with clients is easy, too. This can be valuable for sales and marketing, as any good professional knows.  Distribution lists make sending mass messages to leads and clients easy.  Messages can be sent by email or text (SMS).
• On-the-go information. The information in your database goes wherever you do thanks to the mobile version of the application.  You can also set permission so that only those who need information have access to it.

The list goes on and on, but these tools are some of the most valuable components of CRM Software for Sales and Marketing.

CRM RUNNER offers a free trial of this software, so you have nothing to lose.  Contact us today to learn more.