Four Reasons to Integrate Your Email with CRM

Despite the rise of social media and network marketing, email remains the most important marketing tool. The number of email accounts far outnumbers the combined number of Facebook and Twitter accounts. Not to mention that total searches on Google, Bing, and Yahoo account for only 1.1 percent of total email traffic. This is primarily due to the fact that email is the most effective tool in sales, particularly in lead generation.

An email has a 50% higher rate of generating qualified leads when compared to other mediums, and it is the preferred source of business communication for more than 70% of consumers. To take this capability to the next level, businesses can integrate their email provider with a CRM. Integrating your email to the best CRM software will provide you with a resource to track all email activity, identify what messaging gets the most responses, and automate your process.

Integration of email marketing providers with a CRM provides numerous additional advantages. Here are five reasons why you should think about a unified solution:

Comprehensive Return on Investment

The integration of CRM and email can enable you to calculate the true ROI of a campaign. As an example, consider the evaluation of the value of marketing at a trade show. After importing trade show leads, you will be able to track all email interactions from start to finish, allowing you to determine the return on your investment. You can also figure out the best time to reach out and the messaging that gets the most responses.

Improved Sales Visibility

The payroll CRM email integration provides sales agents with real-time visibility into the behavior of the customer/lead or prospect. It reveals information such as which prospects opened emails and clicked through data, allowing agents to be more knowledgeable when making sales calls. This enables sales agents to tailor their calls to prospects’ interests and what is on their minds.

Data integrity

When email activities are automatically logged, sales management can have confidence in their CRM data. The same is true for Sales Agents, who can always stay up to date on all leads and know when to reconnect. Sales agents will also be able to use email templates to ensure that they always use the most effective messaging. This ensures that contact information is always up to date for the next campaign.

Increased Responsiveness

A CRM solution with email integration plays a significant role in improving customer satisfaction by significantly reducing response time. By displaying important customer data such as contact information, touch-point history, and more alongside the email, the integrated system can reduce response time. This capability enables agents to respond to inquiries as soon as possible in order to improve the customer experience, rather than referencing the customer information in one application and then switching to email.

To find out more benefits of CRM integration with email, reach out to us today at info@crmrunner.com. Call us at 877.590.0040.

How CRM Runner Helps Businesses to Close Deals Faster?

It is all about the relationships that a company has with its customers. However, dealing with a variety of people may necessitate keeping track of these numerous interactions. All of these interactions take place at various stages of a sales pipeline. To address this issue, many businesses have turned to CRM Runner.

Here are a few ways CRM Runner can help you close more deals:

Spend less time on manual tasks

CRM software automates business functions such as data entry, creating regular reports, and other similar tasks. This automation saves time that would otherwise be spent performing these tasks manually. As a result, sales representatives have more time on their hands, which they can use to focus on more productive tasks.

Get your timing down

Timing is frequently the difference between closing and losing a deal. Knowing whether a prospect is hot, warm, or cold should influence how and when you approach them. CRM software assists you in striking the proper balance. It prevents sales representatives from being too eager to contact a lead or from waiting too long. Sales representatives can see where the products are being sold and know whether it is the right time to engage with them or not.

Use analytics to improve your strategy

CRM software also acts as a payroll crm‎ and is more than just a tool for centralizing all customer data. It is also a sophisticated reporting tool that team leaders, managers, and sales teams can use to track sales performance. These reports inform teams about what works best for them and how to improve on what doesn’t.

Know and comprehend your buyers’ requirements.

CRM software not only displays the status of customers in the sales pipeline, but also advises you on the best way to engage with your prospects. The CRM data tells us where the buyer is in the sales pipeline, what materials they have read or downloaded, and which techniques have or have not worked well for them in the past. As a result, the sales representative can better understand their customers’ needs and tailor their campaigns, emails, and offers to meet their customers’ every need, making it easier for them to close deals faster.

Improve customer relationships

A CRM software is the most effective tool for strengthening your company’s relationship with its customers. Customers who receive excellent customer service are more likely to remain loyal to the company. CRM software also stores data such as purchase history, previous interactions, and much more. This is useful for understanding your customers’ needs and can be used by sales personnel to develop a better customer understanding and improve customer knowledge and close more deals.

CRM Runner supports all three and can help your company’s efficiency and productivity. Contact us right away if you want to learn more or request a demo. Call us at 877.590.0040 today!

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