Tag: CRM for business

Five big benefits of using CRM Runner

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What are the benefits of CRM software? Up to 60% of CRM projects fail to meet expectations, according to a staggering 30% of companies who admit to not using any CRM tools at all. CRM systems, on the other hand, can boost productivity by as much as 26% when implemented properly.

Here are 5 serious business benefits of using CRM Runner:

  1. Keep your company organized

One of the most significant benefits of crm for business is the ability to keep your team and company organized. You won’t have to rely on endless spreadsheets, tattered notepads, or scribbles on the back of any scrap of paper; everything will be neatly stored online, allowing your entire company to sing harmoniously from the same hymn sheet. CRM Runner comes with a mobile app that means you’re always connected to the pulse of your business. Easy peasy!

  1. It’s secure

Your employees can leave at any time, and in the past, this meant taking their little black books, and all of their customer information with them. CRM Runner acts as a safety net, ensuring that all of your valuable customer information stays that way.

  1. It makes communication easier

A CRM system effortlessly empowers you and your colleagues to work smarter, whether you’re communicating internally or with your customers. Whether you work in marketing, sales, customer success, or the warehouse, having a fully accessible set of crm for business development tools will help everyone on your team learn more about your customers.

  1. Better marketing

You don’t want to send your latest whitepaper or news from the construction industry to your customers in the automotive aftermarket. It’s simply sloppy marketing. That’s where CRM Runner stands out: for any marketer worth their salt, storing the information that matters to your business about each contact is a game-changer.

  1. Track the customer journey

One of the most important features of CRM Runner is that it allows you to track your customers’ exact movements from the moment they first interact with you until they become customers. Sales, marketing, and customer success can all use this data to determine the effectiveness of their respective departments.

Looking for the best CRM software? Look no further than CRM Runner. Reach out to us today at info@crmrunner.com. Call us at 877.590.0040!

Impact of CRM in the Service Industry

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Some of the most popular companies enjoy lasting contact with their customers. Customer retention is as important as lead conversions for any business. The advanced, efficient CRM systems achieve these customer-driven aims. They help companies to make a profit, regardless of whether they are a professional service provider company.

CRM for business organizations of all sizes and across different industries is an integral part of the end-to-end business strategy. However, business models cannot (and should not be implemented by an all-in-one approach) for each company. For example, companies providing professional services may take a different stance when entering into an agreement or maintaining customer relationships. Companies providing these services must choose professional services CRM software that is tailored to their objectives.

Let us first explore how professional services work differently than conventional product-driven companies in order to understand how professional services companies benefit from CRM implementation.

1) Customer Retention

Unlike traditional enterprises, professional services providers do not often have devoted sales personnel, teams, or processes. The employees who provide the service are also likely to make sales in such companies. In addition, unlike traditional marketing strategies, references and networking are of primary importance if they are interested in finding new customers for professional providers. Developing an excellent relationship with customers is therefore always a priority. CRM for business development can be a great tool for service-providing companies.

2) Scalability 

As professional services provide each customer with tailor-made services, it can be easily assumed that they are a small business domain. However, this may not always be true. A small law firm with legal expert advice, for example, can quickly grow. It must remain scalable and maintain relationships with the customer at the same time. In such critical situations, CRM professional service software can be extremely handy because it easily accesses and retrieves data related to customers on a central system.

3) Efficient Monitoring

The regular sales cycles of organizations selling products would not work in the professional service industry. Because as already mentioned, their offers may be unique to every new customer. The customer may, for instance, receive professional services hourly or by default deliveries. Time and progress monitoring is critical for these service-based companies. Thus, using separate tools to store customer information and to track work per hour cannot be the most efficient way to manage business activities.

All of these factors, as indicated previously, demonstrate clearly that professional services can benefit from CRM systems, but CRM software cannot be used in the same manner as conventional companies. How can professional services ensure the best use of CRM software?

Conclusion

CRM makes it easy and efficient to handle complex cases. With competent CRM software, you can monitor communication, documentation, and case data. It arranges all in handy parts and lets you monitor them closely. The workflow is structured and bottlenecks at every stage are easier to recognize.

Tricks to make your CRM more effective

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One of the most important tools in the toolbox of each organization is its CRM software. However, most companies still don’t get the most from their CRM applications.

While everyone understands the importance of CRM for business, most companies still evade its full potential. You see, although the majority of CRM tools can manage almost any aspect of your client relationships, they are used as a very expensive phone directory. This is a pity since they can do so much more.

Let’s look at some of the most effective CRM tricks every business should use to improve customer relationship governance and use all the potential your CRM software has to offer.

  1. Choose the Right Social CRM Tool

In customer relationship management, social media is immense. It is a place for your customers to speak to others about their brand and its products that can either help or damage their reputation. That is why it is so important for businesses to choose the right social media platform for their CRM software so that they stay on top of their customers, engage proactively, and learn about their pain and needs.

  1. Sync Your CRM with Your Calendar

Almost all CRM tools have their calendar functionality, but you will need a lot of time and effort to manually transfer all of your important calendar dates and customer meetings into your CRM if you’ve just bought the CRM platform. Therefore always choose a CRM platform to synchronize all of your relevant dates automatically.

  1. Make Sure Your Data Is Accurate and Up to Date

There may be the highest and most costly CRM-tool, but it will only be as good as the data within it. The data saved and used by your CRM is therefore not just accurate but up-to-date. Therefore, you should set up the process to add new data, remove obsolete emails and information as well as flag those that are invalid or erroneous, so that you can keep track of all these data and update it every time there is a change. Small business CRM software is best suited for this.

  1. Go Mobile

Maybe you want a cloud-based CRM to work properly on mobile devices, too. This would allow you to access the data from any device irrespective of time and place. If your sales representatives are particularly dynamic and spend the majority of their working hours outside the office, it can work well, improving their productivity and enabling them to access and enter information about customers on the road. Their smartphones or tablets would allow them to handle entire projects and spend much more time interacting with customers from the office.

It’s so powerful and complex CRM software that it can do almost everything for which you’re asking.

4 Key CRM Software Features you cannot miss!!

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Small and large businesses will benefit greatly from the use of good CRM software. Working with customers is a continuous process that can be extremely difficult at times. One of the main activities of any customer relations team is to stay in touch with all of your contacts, accurately diagnose problems, and maintain the satisfaction of your audience.

Not to mention that these are only a fraction of the tasks that a customer service representative must complete flawlessly for a company to see positive results. Fortunately, there is a variety of customer relationship management software (CRM) solutions that can greatly assist these teams with their workload. For both small and large businesses, a good CRM for business will open up fantastic opportunities. As a result, all of these businesses must carefully manage their prospects and customers, and CRM software assists them in doing so. However, if you want to achieve high levels of customer satisfaction that lead to increased sales, you’ll need to find a platform with the CRM Software features you need.

Below, you can check our list of 4 key features of CRM software that every business can benefit from.

Reporting and Dashboards

This feature will assist you in more accurately interpreting your customer data using analytics. You can make better decisions or deal with recent market trends and customer behavioral changes with reporting. You should look for a CRM for business development that includes a lot of visual widgets, as this will make presenting your reports much easier.

Contact Management

A good CRM software should allow you to manage your customer data in one central location, giving you a complete picture of all of your customers. Contact management is important because it allows you to organize your customers’ personal information, interactions, demographics, and transactions in a way that helps your processes.

Lead Management

From the first step to the last, lead management assists you in managing all of your leads. This feature tracks your conversion path so you can keep track of how well your business is doing at any time. Lead management greatly assists your sales team with follow-ups, tracking, and other time-consuming repetitive tasks.

Campaign Management

You can also define a metric for multiple channels with campaign management, remove the insights generated by your post-campaign analytics, and focus on your new campaign. It’s much easier to plan and manage your campaign structure if you have all of your sales and marketing data in one place. You can also automate your recurring outreach efforts, allowing you to send targeted content to your contacts based on their specific interests.\

Final words:

There are many other CRM software features you can take advantage of when purchasing your CRM software, but these seven will be sufficient for you to notice significant improvements in your sales results. Make sure to put each one to the test to see which one will help you grow your business and lead it to success!

Why is CRM software a must in your logistics business?

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Customer satisfaction and loyalty drive growth and sustained profitability is the aim of any business. Unhappy clients, whatever may be the reason is bound to drop your sales causing you to lose your business. This holds even for the highly competitive transportation industry, where customers are often very selective about Logistics Service Providers. Affordable prices, on-time delivery, and the overall quality of interactions are something that all your customers look for.

Therefore, to keep your customers contented and deliver them exceptional experience, you need to empower your business with a robust CRM for business.

CRM Runner acts as a storehouse for managing a company’s interactions with current and future customers. A few reasons are discussed below as to why it’s profitable for logistics service providers to invest in our CRM system:

Increased productivity

Well-developed and thought out CRM system is always helpful in predefining some general workflows for each department and automating administrative tasks. Using it, your employees will spend less time filling out forms, making quotes & proposals, creating reports, running calculations, and thereby increasing their productivity.

The systematic way to track business activity

CRM solution helps to understand when and what needs to be done for which clients. Using this IT tool you can unify all of your business areas and track them in one place. The use of this market information will allow a logistics company to maintain competitive pricing and delivery options.

One source for all the necessary data

A CRM system allows you to have access to constantly updated decision-making and communication information between staff members and departments with various office locations. It’s an opportunity to build smart, custom interfaces with all available contacts along business lines.

Measurability of marketing and sales activity

CRM services can help businesses in transportation and logistics to better understand customer needs and behaviors. This will give the possibility of managing time, business resources, and efforts effectively, which will then benefit customers and the business as a whole.

Individual customer service

Industry-based CRM for business development gives a clear road map for effective communication with partners or clients and provides access to industry best practices. Knowing the needs of your customers and the main points you need to contact them, you can identify major customers that increase their loyalty and mitigate the possibility of relationships with irresponsible clients.

Ensuring the safety of shipments

Because of cross-globe operations and different regulatory systems in all the different countries, it is usually difficult to propose on-time delivery and 100 percent goods safety. A customized CRM system may be integrated with electronic databases to provide information on the current status and location of the freight.

Automated information updating

CRM software helps the profitability of businesses with a focus on timely updating customer information and fast order processing.

Taking all the above-mentioned benefits into consideration, it is evident that a customized CRM system can drive profitability and provide a systematic way to measure and control everything that happens in your business in terms of communication and customer relationships. Sign up with CRM Runner today!

 

Is your CRM Software working for you?

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Do you know what your company thinks about your customers? Do you know why customers recently moved on to other companies? Understanding why your customers stay and leave is crucial to your business ‘ success because it can tell you what you are doing right and what you are doing wrong about customer relationships.

The popularity of CRM for business has made it easy for companies to cultivate customer relationships; however, recent research has found that many companies are using the software ineffectively and their customer relationships are suffering as a result.

Misused CRM software can damage your customer relationships and your business enormously. Recent research has shown that many companies fail to capitalize fully on the features that are included in their CRM software. Instead of using CRM to improve multiple business factors, many companies are implementing single-focused CRM systems on internal issues. This leads to unmet expectations as far as the software is concerned and wasted potential. If your company struggles to maximize your CRM software’s potential, then the following tips are for you:

Realize that the data is from a variety of channels in your CRM software.

The advancement of technology has impacted the way customers communicate with businesses. According to a study, one in every five people owns a smartphone while one in every 17 owns a tablet. Customers use devices other than computers to research and buy products; hence, companies need to implement a mobile strategy into their CRM project to remain effective. This will become a crucial step for staying relevant in today’s culture. If your company does not use CRM software to interact with customers over mobile devices, valuable opportunities are missing.

Put a number value to the savings that your CRM solution can deliver.

When effective, CRM for business development can help every area of your organization keep the focus on customers and revenue. However, many managers aren’t working directly with the system and have no way to know the value that CRM could bring to their department. To convince your managers of the value of CRM, you need to provide quantifiable numbers for them. Make sure all your projects are structured around the principles of revenue optimization and money-driven. Make long-term customer acquisition your goal and teach your employees how to cost-effectively promote low-profit customer relationships. This will not only secure your profit but also prove your leadership’s value of CRM.

Make sure the customers remain your priority.

The main purpose of CRM software at the end of the day is to foster customer relationships which, in turn, will hopefully drive sales, reach new customers, and attain sustainability across the company. The software’s versatility is certainly enticing and many firms are losing track of their original intentions. While you can always use the features included in CRM, never forget that the sole focus is on the customers.

CRM software can improve many areas of your business, but unless you utilize its customer relationship-enhancing features, it will never be an effective solution. Review your CRM strategy frequently, and ask leadership if they can identify areas for improvement.

 

How CRM software is garnering interest among large and small businesses?

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How you manage the relationships with your customers and monitor your marketing efforts can make or break your business. Today’s customers are more transient than ever, and companies need to invest in the whole Customer Relationship Management ( CRM) process to keep customers coming back for more. Companies can easily track their customer interactions using a variety of tools and plan their marketing campaigns effectively to retain current customers and attract new ones.

One useful tool many companies are relying on today to manage their customer relationships is CRM for business. CRM software can provide small and large businesses with the insight they need to tackle the most complicated customer relationship management issues and answer the most important questions.

CRM software was seen years ago as a luxury, not a necessity. While the benefits of CRM software could never be denied, when it first arrived on the scene, small enterprises could not afford to invest in the technology. However, as technology has evolved over the years, CRM software has become more affordable and accessible so that the benefits of an innovative CRM solution could be enjoyed by both small and large companies. As businesses around the world realize beyond the initial sale the importance of nurturing customer relationships, interest in CRM software has soared.

Today’s businesses use CRM software and tools for a variety of customer relationship management tasks, including lead generation, online brand awareness, and physical mail, email, phone, and online avenues to initiate and monitor customer interactions. Recent advances in social media have helped improve customers and businesses in the communication business, making it easier to respond to customer complaints and inquiries as well as to measure important customer metrics and monitor customer behavior.

Social media, researchers say, has played a huge role in the popularity and advancement of CRM for sales. Because consumers turn to social media avenues to attract business attention, businesses need to use social media websites to cultivate client relationships. To do this properly, companies need to connect their CRM solutions to their social media accounts so they can monitor their social interactions properly and measure important customer data. The CRM form, commonly referred to as social CRM, combines traditional business intelligence tools with social media and CRM tools, allowing businesses to enhance communication with their customers and become a trusted voice in their sector.

If you do not use a CRM system to manage your customer relationships, you will be blindly managing them. CRM software gives you the data and insight you need to make effective customer relations decisions. If you are in the CRM solution market, please contact our CRM experts today.

 

CRM Software and business productivity go hand in hand

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What are your biggest business priorities this year? While each business is unique and faces a unique set of challenges, recent research has shown that many enterprises today have the same overall priorities. In fact, according to a recent survey the top priorities among today’s CEOs include business growth, customer relationships and cost optimization. It’s not an easy feat to achieve all three; however it can be done. By focusing on increasing your overall business productivity, you can begin to see significant progress on every priority of your business.

Improving the productivity of your business requires more than just demanding more from your employees; it requires you to re-evaluate your current processes and adopt the right mix of people, technology and processes to attain your objectives. Many companies are throwing a significant amount of time and money into improving their sales teams and marketing efforts but failing to give a second look to their technology. This is a no-no when it comes to improving your productivity. The CRM for business you’re using can truly make or break your productivity improvements efforts and lead to other business efficiency concerns.

We suggest you consider buying CRM software in an effort to help you increase your productivity (and thus increase your sales). By utilizing CRM tools, you can help your company not only improve your productivity but also reach your overall sales and business goals. While the basic function of CRM Software is to help you properly manage your customer data, its potential is endless. CRM software can help you achieve true business productivity with the right strategy and training, and help you achieve your top business goals.

The following benefits will help you understand how you can use your CRM solution properly to transform your entire business, and not just the sales department:

Step up sales with very little effort

By providing you with relevant information about your customers and the products they carry, CRM software allows you to foster customer relationships that you already have. While acquiring new customers requires a substantial amount of time and money, nurturing existing relationships is fairly easy. With CRM Runner, you have access to customer information instantly, allowing you to focus on cross-selling and up-selling activities. You can also use the solution to locate the price and availability of your products, as well as check the status of current orders for shipment.

Increase collaboration amongst your staff

Not the only employees on your sales teams to benefit from instant access to customer data. The information stored in your CRM system can benefit your entire organisation. CRM for business development allows users to view their individual sales, collective sales, as well as the collective sales so they can work together to take advantage of more sales opportunities.

Improve administrative productivity levels

Selling new products and acquiring new customers requires a lot of paperwork. The automation that comes from CRM will help your sales team reduce the amount of time they spend on administrative tasks so they can spend more time with the customers. The solution offers users a complete view of customer data , enabling you to find immediate answers to common customer questions. This will enable your team to improve your productivity in the administration and focus on developing more strategic sales initiatives. Achieve real-time information wherever you are

One of the distinguishing features of CRM is its ability to provide you with instant information about any one of your customers no matter if you are at the office, out in the field, or in the airport. The mobile features contained within CRM provide users with new ways to stay connected, improve productivity and engage with customers while on the road.

Discover how CRM software can help you achieve business goals and remain competitive in today’s highly globalized marketplace.

 

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