Several industries have been able to find their way back to a period of growth in the wake of the Great Recession of the late 2000s. In particular, engineering and construction firms have seen steady growth in their businesses with signals that the boom will continue. But, given this incredible transformation, profitability remains a major obstacle for many in these industries. And what we know to be true is that there is a strong correlation between productivity and profit. According to McKinsey’s study, the difference between the productivity of construction and that of the United States economy has never been greater. And in an industry where projects are getting more complex in scale and scope — maintaining a high level of productivity is critical for success. Here comes the need for Structural Repair and Reinforcement contractors CRM Software which helps in simplifying the whole business process.

So, what causes low productivity?

According to McKinsey, almost one-third of the productivity gap can be attributed to a lack of digitization, which McKinsey defines as where and how companies build digital assets, expanding digital usage, and create a more digital workforce. This thereby happens to be an area where engineering and construction companies lag considerably in comparison with other industries. Another study by Roland Berger found that sales, marketing, and post-sales teams within engineering and construction firms had the most to benefit from data digitization— in terms of productivity— and improved access to data, automation, and connectedness.

To some, it may seem too difficult for implementing a full-scale digital transformation. To keep track of important customer data and experiences, many construction companies still rely mostly on spreadsheets, point solutions, and old-school “sticky notes.” All too often information gets lost or is too difficult to find and smart workers end up wasting time redoing work. Besides, there’s no efficient way to track development, predict outcomes or discover opportunities without a structured productivity system in place.

If any of those pain points sound familiar to you, you’re likely ready to give your business’s productivity a boost by implementing a Structural Repair and Reinforcement contractors CRM Software that can digitize your business. The best can manage critical customer information efficiently all in one place to help teams build and foster a more profitable business and stronger customer relations.

Four ways that define implementing CRM Software can transform how you do business:

1. Centralize Your Data

Get access to one centralized place for managing all relationship data, including current and past projects, bids, clients, suppliers, subcontractors, and partners.

2. Accelerate Productivity from Initial Bid to Project Completion

Manage and track all active and past projects efficiently by keeping information out of the email folder, reducing paperwork, and optimizing project schedules and budgets.

3. Improve Visibility and Insights

Generate project reports in real-time, create forecasts and assess profitability (and more!) from the same platform.

4. Scale With Ease

Configure the CRM software easily to suit your business ‘ specific needs as it continues to evolve and expand, including key integrations that work seamlessly with other systems you may already have in place.

With an effective CRM in place, structural repair and reinforcement contractors can unlock the benefits of digital collaboration. They can enable on-site execution and integrate data from the back office with an effective customer engagement system. Learn more about how a cutting-edge business development platform can build breakthrough relationships.