It is imperative that businesses take advantage of best marketing practices.  To do this, they must not only know their current market but identify emerging ones as well.  CRM RUNNER offers a variety of tools that make it a one-stop-shop for marketing resources. It is imperative that businesses take advantage of best marketing practices.  To do this, they must not only know their current market but identify emerging ones as well.  CRM RUNNER offers a variety of tools that make it a one-stop-shop for marketing resources.

● Landing Pages:  Design a landing page (home page) for your website using CRM RUNNER’s customizable template.  The templates are both contemporary and professional and provide the opportunity to gather contact details on interested parties who visit your website through contact forms.  This list can be imported directly into the Sales Funnel module to ensure potential customers are contacted promptly and by the right person to make that call.

● Email Marketing: CRM RUNNER allows businesses to maintain detailed contact lists of potential, current, and past customers.  The software allows users to create distribution lists so that customers can be sorted by various demographics.  Once the distribution list is made, the business can send mass email directly within the software which allows for rich text formatting and document attachment.  Emails will arrive with a professional look that will build trust within your customers. Send the right message, the right way, to communicate business updates, share newsletters, offer promotions, collect surveys and more.  Staying in touch with your client base will allow your company to stay relevant for your customers.

● Call Center:  Direct marketing is made easy by CRM RUNNER’s call center.  With the list of contacts, employees can dial potential customers with one click using VoIP technology.  Call notes are maintained within the software as well as estimates and invoices, so keeping customers moving through the sales process is a breeze.

● Text (SMS) Messaging:  SMS messaging gets your information directly to a mobile device via text message.  In today’s fast-moving world, this approach grabs the attention of customers who might overlook email or reject phone calls  This feature provides instant connections with customers, especially useful for short messages that could promote a sale or update on your business.

● Referrals:  CRM RUNNER also has a referrals module to track how customers come into contact with your company.  This valuable information provides data that will allow business leaders to study current and emerging markets.

Marketing initiatives drive the process of helping customers find the right product and services for their needs.  By employing CRM technology like CRM RUNNER, your business can ensure it is the first and best offer for potential customers.

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