With the invention of the internet, a new mode of communication was introduced to marketing, which was known as email services or electronic mail services. Before that, marketers used to communicate with their customers through digital media like televisions or phones.

It was challenging to maintain a one-on-one relation with the customers. But as Email services came into existence, communicating with prospective clients became a lot easier.

Reach customers in seconds

The most significant advantage of emails is that it can reach your customers in seconds, unlike postal letters that sometimes takes weeks to reach a destination. CRM software has integrated email systems that allow marketers to send information about their available offers to prospective clients.

No extra charges are required- Unlike letters that require postal charges, there are no additional charges to send emails provided you have an active internet connection.

You receive alerts if the emails do not reach the recipient.

One significant advantage of using email services in marketing is knowing whether the email has gone to the recipient or not instantly. And in the case of some technical error or mistake in the address, the email does not reach your much-valued customers, it is going to revert immediately. To know whether the mail has got your customer or not, all you need to do is refresh the page. If there is an issue with the email, it will bounce back immediately, which tells you that you need to send the email again.

Instant replies through auto-generated emails

Email also has the facility to set auto-generated replies in reply in response to the customer’s email, which saves you from losing your customers, especially when you cannot respond to the email immediately.

Apart from all this, customer relationship management has also introduced email marketing, with the help of which you can efficiently market your products and services.

Conclusion

Therefore we can say that CRM software have integrated email services which not just helps you stay in touch with your customers and inform them about products and services. Still, on the other hand, you can also market your products and services through email marketing. The most significant advantage of using an email integrated CRM system is that you do not lose your customers. You can set auto-generated replies to your customers, especially when you are away from your system. It helps in building trust in customers, which in turn grows your business.