Just before 2020 started, most marketers were thinking of email marketing as an obsolete marketing strategy. However the unfortunate pandemic impacted our lives, and we are back again on digital channels taking email marketing to the forefront again. With the increase in use of automation tools, there are a lot of email marketing trends which have emerged in 2021 which would be foolish to ignore. Let us have a look at few of them.

Using Interactive emails

The whole purpose of email marketing is to increase user engagement and interaction, and what better way to engage them than in the email itself! Interactive emails are the new thing where you no longer send long and boring emails to your customers but ask them to do something they would be interested in, like spin the wheel, pop quizzes, image rollover effects, surveys and polls etc. Here the reader is engaged with the email and this increases the click through rates.

Rethinking on the design

Long gone are those days when long and subtle emails did the job. It’s the era of minimalism and bright bold colors. Long scrolling emails are a big no no. Make the emails attractive with bold color blocks and classy font styles. However, make sure not to go overboard with too many images. One more thing to complement the design is to include a dark mode, as some people love to explore their gothic side, so give them a chance to do so.

Using the potential of drip campaigns

Automated drip campaigns are a very powerful tool when it comes to email marketing. Studies show that automated emails get as much as 120% higher click rates than broadcast emails. Drip campaigns consist of a sequence of emails set over a period of time, right from the user signs up until he makes a purchase. This ensures that the user gets an email which is useful to them, and not generic emails. Specific actions taken by the user triggers the emails at each point, hence the name drip campaign, since information flows in ‘drips’.

Optimize campaigns with Artificial Intelligence

If there are certain jobs which a machine can do better than humans and it saves time and effort, why not use it? Artificial Intelligence or AI can do a lot of tasks like list segmentation, content analysis and customer behavior analysis to generate data driven insights. This will help you create more customized emails for each subscriber. This will ensure the email is of interest to the subscriber and it will be more likely that he will take the desired action.

Hyper-personalized emails

A lot of company still struggle in determining the importance of personalization in emails and send mails to the users which are sometimes completely unrelated to them. Receiving an email which is unrelated to the user will either result in the user deleting the email, unsubscribing or moving it to junk, any of which is not desirable. AI is again helpful here, where each users interests and behavior is captured and this data is used to carefully curate an offer specially for them.

CRM runner offers highly customized email marketing platform wherein you can tailor your emails as per user preference to increase sales, boost customer engagement and improve customer retention. Mail us at info@crmrunner.com to know more about our email marketing feature and how you can create stronger email marketing campaigns which are guaranteed to perform.